The key thing to bear in mind about meta descriptions is that you’ve only got a certain amount of space to work with. How much space is arguably up for debate; most people put the upper limit of meta descriptions on Google at 156 characters, but it’s not exact, and the length of ...
However, optimized meta descriptions are still crucial. When theyaredisplayed, they can significantly enhance your click-through rates, driving more traffic to your site. Even if Google doesn’t always use your meta description, having one increases the chances of attracting and engaging your audience...
May’s drop back of meta description character limit to 160 prompted a flood of frustration on Twitter from people who just want clear guidelines from Google around how long to write meta descriptions. But as Sullivan pointed out, the search giant doesn’t want people to focus on character co...
It’s useful to think of meta descriptions as a large part of how your pages and content appear in SERPs and on social media. Google absolutely takes into account how well your pages perform in SERPs, and your meta descriptions will have a big impact on your click rate. Here’s how i...
Compelling meta descriptions need toactively tell the reader to do something, and that something is to click on your page. Using call-to-action is a good way to urge the reader to pay you a visit. Of course, you need to first lay down the foundation of why they need to check you ou...
“Meta descriptions should be one-of-a-hand. It’s easier to make them unique if you have someone on your team to write them,” she says. “The meta description is one of the best chances for someone to click on your search result. I believe it’s too important to leave up to an...
Wondering how to write meta descriptions? Check out these 6 helpful tips and 3 meta description examples to drive clicks and boost your site’s SEO!
Consider these two examples below of a good and not-so-good meta description. First, the well-crafted meta description: This meta description is concise, yet expresses its value to the reader — namely that it will help the reader to write compelling meta descriptions to increase their CTR. ...
Think of your meta descriptions as friendly waves, enticing people to explore what your website offers. While this element may seem small, consistency across your entire site and a willingness to use data and testing to refine your descriptions over time will pay off. ...
Be sure to end each of your meta descriptions with a clear call to action for readers, directing them to do something in particular. Use action phrases such as “learn more” or “watch it now.” Overall, consider your meta description as an additional way to promote your content and use...