2. Include Your Target Keyword Each meta description should include the page's primary keyword—the main search query you want the page to rank for. Including your target keyword doesn’t affect your SEO directly, but it can encourage users to click. Google often bolds words that appear in ...
Adda call-to-action (CTA).A meta description should always include a CTA that compels readers to click through to a page. A CTA helps theuser experienceand helps readers understand what's being offered and what to expect after clicking on the CTA. For example, CTAs fore-commercewebsites mi...
Use of a product like Moz Pro Site Crawl (get your free 30-day trial here) will help you find and fix low-quality or broken meta descriptions across your website. The frequency with which you perform such a crawl should be based on the rate at which your website is growing. The more...
3. Include a Call to Action to Boost CTR You can also boost organic CTR by including a call to action (CTA) in your meta description. CTA tells users what they should do next and encourages them to perform an action. For example, if you have an online store, then you can add a ...
But you need to use them correctly if you want search engines to be able to properly understand, index, and display your content. So, useSite Auditto check for common issues with your meta tags. Optimize Your Meta Tags with the Site Audit Tool ...
Find a keyword that has good search volume. Understand the search intent of your keyword. Write your page using your keyword research data. Optimize your page meta title and description. Publish your page. Build links to your page or website. Is SEO marketing paid? No, SEO marketing is not...
Meta description- Meta descriptions are displayed in the search results, are known to impact user behavior and in some cases can be rewritten by Google. Include a unique meta description for each page and don’t forget to include your target keywords. ...
<meta name=”twitter:site” content=”@USERNAME”> <meta name=”twitter:image” content=”LINK TO IMAGE”> How to Optimize Open Graph Meta Tags & Twitter Cards Include the appropriate tags for the type of content you are sharing. For instance, if you share an article, you should include...
And what tools should you use to build a modern marketing strategy for your business? What is marketing? Marketing is the practice of creating interest in a product or service and convincing potential customers to buy it. Click here to start selling online now with Shopify The term “marketing...
What are the key features of a CMS? User-friendly interface. A CMS should make content creation and editing intuitive. Tools like drag-and-drop components and visual editors let marketers design and update pages easily without technical expertise. This reduces the dependency on developers, allowing...