Thanks to the genius Barbie movie marketing strategy, this film has been a cultural phenomenon since its release, grossing over $162 million in its opening weekend (the biggest opener of 2023 so far). This success is due in part to the film’s strong marketing campaign, which has been ...
Your efforts to incorporate out-of-the-box marketing ideas won’t go unnoticed, and you’ll undergo your own Barbie-level makeover. The Complete Guide to Omnichannel Strategy for Commerce Bridge the gap between all of your touch points and create a seamless experience for shoppers with insigh...
While the studio didn’t specifically plan Barbenheimer, it still tapped into it with a powerful viral strategy. For example, theBarbie Selfie Generatorallowed users to put themselves on theBarbieposter. Social media quickly filled with these UGC images, each one promoting the movie’s release. ...
This movie waseverywhere. From LinkedIn to your local store, from your favorite influencer to mainstream media, Barbie managed to create a massive buzz with their movie. The marketing strategy for theBarbiemovie leveraged a massive influencer campaign that began well before the film’s release. The...
There’s no doubt the marketing in the lead up to the 2023 release of theBarbiemovie had a part to play in its huge success. Thecampaign cost $150 millionand used a “breadcrumb strategy,” which saw the marketing team launch teasers in the year leading up to the movie’s debut. As ...
The Barbie movie was so successful because the marketing team followed abreadcrumb strategy, essentially releasing new elements of the movie at a time evoking curiosity and engagement. The Barbie movie marketing also utilizedcompelling storiesand themes of friendship, empowerment, diversity, inclusivity, ...
01. The Barbie movie character posters wow EVERYONE is in this new Barbie movie pic.twitter.com/gM6L1SaHHfApril 4, 2023 See more The Barbie movie marketing machine got off to a great start when, intentionally or not, it created the biggest meme of the year with its character posters. All...
'Barbie,' the new movie starring Margot Robbie, enjoyed one of the more memorable marketing campaigns in recent memory.
This interactive experience allowed fans to transform themselves into “Barbie” characters, blending personalization with the nostalgia and fun associated with the iconic brand. As part of the “Barbie” movie’s promotional strategy, the AI tool generated substantial pre-release buzz, encouraging user...
Brands can get really creative with this strategy, with the freedom to make use of events, AR and VR experiences, pop-up shops, AI technology, and many more. Contrary to popular belief, experiential marketing doesn’t necessarily have to involve physical locations. The Barbie Selfie Generator ...