01. The Barbie movie character posters wow EVERYONE is in this new Barbie movie pic.twitter.com/gM6L1SaHHfApril 4, 2023 See more The Barbie movie marketing machine got off to a great start when, intentionally or not, it created the biggest meme of the year with its character posters. All...
Thanks to the genius Barbie movie marketing strategy, this film has been a cultural phenomenon since its release, grossing over $162 million in its opening weekend (the biggest opener of 2023 so far). This success is due in part to the film’s strong marketing campaign, which has been ...
Summer 2023 was an exciting time for movie fans, as theBarbenheimer viral phenomenonbrought post-pandemic audiences back into theaters. While neither movie studio predicted Barbenheimer,Barbiehad one of the most successful and popular marketing campaigns in recent years. TheBarbiecampaign brilliantly c...
'Barbie,' the new movie starring Margot Robbie, enjoyed one of the more memorable marketing campaigns in recent memory.
The success of Barbie The Movie’s marketing campaign spotlights the potential impact of generative AI in marketing.
In the future, Mattel has plans for more franchise-based movies to expand its cinematic universe. We can’t wait to see which creators and brands take advantage of these incredible marketing opportunities. Brands looking for initiatives that will expand their reach could benefit from learning the ...
But as soon as the first full trailer for the movie arrived, controversies began to stir. {{#rendered}}{{/rendered}} Some fans complained about Ryan Gosling's casting as Ken, and as the marketing blitz for the film began, several international issues arose, from a raunchy transla...
Barbie's marketing team’s tireless work has made it to meme-status. Twitter users have been jokingly attributing unrelated pink-tinged events — like the spotting of a rare pink dolphin or astunning peachy sunset— to the movie campaign. ...
It arrived as a full-fledged phenomenon, thanks to the marketing campaign of the year and stellar word-of-mouth to match. There was also hype from “Barbenheimer,” the nickname for the twin release date with Christopher Nolan’s dark historical drama “Oppenheimer.” In his review of the...
Greta Gerwig's Barbie movie has been dominating the globe with a sprawling and spectacular marketing campaign that is impossible to ignore. Now that the film is finally coming to theaters, can it possibly live up to the hype of anticipation? It's complicated. In some regards, Barbie is exa...