Why It’s Memorable: This campaign seamlessly blended nostalgia with modern internet culture. Every aspect of the marketing was carefully planned. For example, each time actress Margot Robbie promoted the film, she was dressed in an outfit inspired by a vintage Barbie doll, evoking memories of pe...
The Barbie movie finally hits cinemas this week and, strangely, it feels like one of the most anticipated films in history. That's perhaps partly because, as the world's most famous doll, Barbie already had a huge branding machine behind her. But the build-up to the film has also involv...
Note: This article has been edited to clarify that while EMV surrounding Barbie was primarily attributed to Mattel, as creators tagged Mattel in their Barbie-related content, Warner Bros. Discovery was behind the marketing efforts for Barbie, and played a key role in the film’s promotional cam...
For example, in the case of the campaign for Barbie’s movie release, segmenting audiences based on demographics like age was essential. The movie was, in fact, aimed at teens and women, not tweens like the doll. Demographics, though, are only one criteria. The campaign created for Pricelin...
Thanks to the genius Barbie movie marketing strategy, this film has been a cultural phenomenon since its release, grossing over $162 million in its opening weekend (the biggest opener of 2023 so far). This success is due in part to the film’s strong marketing campaign, which has been ...
This campaign was not a typical advertisement. In the movie trailer promoting Greta Gerwig’s Barbie movie, the slogan “If you love Barbie, if you hate Barbie, this movie is for you” portrayed that the movie isn’t exactly what you think it is. But it didn’t start or stop there. ...
This movie waseverywhere. From LinkedIn to your local store, from your favorite influencer to mainstream media, Barbie managed to create a massive buzz with their movie. The marketing strategy for theBarbiemovie leveraged a massive influencer campaign that began well before the film’s release. ...
“breadcrumb strategy,” which saw the marketing team launch teasers in the year leading up to the movie’s debut. As well as paying for a trailer spot, theBarbiemarketing team also collaborated with brands like Crocs to launchBarbie-inspired products and created a social media campaign that ...
'Barbie,' the new movie starring Margot Robbie, enjoyed one of the more memorable marketing campaigns in recent memory.
Recently, Barbie had a new campaign to create more life-based barbies so that there are different barbies for people to choose, including different ethics, clothes ,and body types. Popularity Barbies have become a common sense not only in children but also in parents. Every year, over 350,...