1) Social Media The first notable aspect of Barbie’s marketing campaign is its systemic and homogenized use of social media. The film’s official accounts have been active on platforms like Instagram, Facebook, TikTok, and X (the platform formerly known as Twitter), sharing behind-the-scenes...
The GoPro Awards is a long-running marketing campaign by the popular video equipment company. GoPro encourages users to submit videos and photos shot with GoPro equipment for a chance to win prizes. Winners are also featured across the brand’s social media channels and on their website. The...
The social media campaign about seeing both movies in a double feature started after another summer box office star, Tom Cruise, planted the seed. This summer is full of amazing movies to see in theaters. Congratulations, Harrison Ford, on 40 years of Indy and one of the most iconic charact...
‘We wanted to bring to life the idea, reinforced with neuroscientific data, that playing with dolls naturally helps kids strengthen these important social processing skills,” said Ned McNeilage, Chief Creative Officer at BBH LA. “With this campaign, we focus on capturing beautiful moments of ...
Even the organization I Support the Girls — a nonprofit that has provided 22 million bras and menstrual hygiene products to homeless people, refugees and immigrants — is creating a social media campaign around menstrual periods using Barbie and having volunteers create miniature package...
Building and maintaining a social media presence is an excellent way to connect with your audience, and Barbie takes it one step further. The brand made an out-of-the-box choice to anthropomorphize Barbie, essentially making her an influencer. She’s relaxing by the pool, driving around with...
I can only assume the Barbie movie PR team have checked into the most beige hotel possible this week, cowering from all the pink to engage in some much-needed deep breathing. The movie’s ballistic marketing campaign has been even more omnipresent on social media than the endless stream of ...
If the trend cycle has anything to say, it's that we're living in a Barbie world. And this may not mean what it used to. The recent – and consistent – rise of Barbiecore is being well-documented by celebrities, social media, and influencers. What constitutes the sub-aesthetic? Thin...
Gov. Whitmer, Facebook Lil' Gretch can also be seen behind the wheel of a pink Michigan-made Chevrolet, and in another working on the education budget. Gov. Whitmer, Facebook Whitmer tells the New York Times the campaign was not her idea, but she was immediately into it when her team ...
In the future, Mattel has plans for more franchise-based movies to expand its cinematic universe. We can’t wait to see which creators and brands take advantage of these incredible marketing opportunities. Brands looking for initiatives that will expand their reach could benefit from learning the ...