Thanks to the genius Barbie movie marketing strategy, this film has been a cultural phenomenon since its release, grossing over $162 million in its opening weekend (the biggest opener of 2023 so far). This success is due in part to the film’s strong marketing campaign, which has been ...
Now that we’ve covered Share a Coke, let’s examine one of Pepsi’s most popular advertising campaigns. Launched in 1975, the Pepsi Challenge was a taste-test campaign where blindfolded participants compared Pepsi and Coca-Cola. The ads showed participants choosing Pepsi as the better-tasting ...
01. The Barbie movie character posters wow EVERYONE is in this new Barbie movie pic.twitter.com/gM6L1SaHHfApril 4, 2023 See more The Barbie movie marketing machine got off to a great start when, intentionally or not, it created the biggest meme of the year with its character posters. All...
'Barbie,' the new movie starring Margot Robbie, enjoyed one of the more memorable marketing campaigns in recent memory.
More than a year after its“Barbie” movie pop-culture takeover, Barbie is gearing up for more growth with a new brand campaign. The Mattel-owned brand’s new “Give Limitless Possibilities” brand film showcases how the toy can deliver the adventures, potential and confidence that parents de...
The success of Barbie The Movie’s marketing campaign spotlights the potential impact of generative AI in marketing.
As the theatrical release of the highly anticipated Barbie movie draws near, the marketing efforts are taking on a new dimension with VIZIO's unique audience. Leveraging the power of immersive, actionable advertising, VIZIO is creating an engaging experience that drives ticket sales and solidifies ...
New campaign: Barbie.The article presents information about a television and print advertising campaign that has been launched by Mattel Inc. to promote its DVD movie "In the Twelve Dancing Princesses." The advertisements have been designed by Mattel's marketing department in Great Britain. A ...
Greta Gerwig's Barbie movie has been dominating the globe with a sprawling and spectacular marketing campaign that is impossible to ignore. Now that the film is finally coming to theaters, can it possibly live up to the hype of anticipation? It's complicated. In some regards, Barbie is exa...
Barbie movie review and star rating: ★★★ I can only assume the Barbie movie PR team have checked into the most beige hotel possible this week, cowering from all the pink to engage in some much-needed deep breathing. The movie’s ballistic marketing campaign has been even more omnipresent...