The Two Main Components of the Barbie Movie Marketing Strategy Distilled down to its simplest interpretation, the Barbie movie’s promotional campaign boils down to two broad categories, which Warner Bros. pulled off masterfully. 1) Social Media The first notable aspect of Barbie’s marketing campai...
Welcome to the wonderful and weird world of “Barbie” movie marketing. Ahead of Friday’s U.S. release of the “Barbie” movie, parent company Mattel has created a product marketing blitz with more than 100 brands plastering pink everywhere. There are pink benches at bus stops...
More than a year after its“Barbie” movie pop-culture takeover, Barbie is gearing up for more growth with a new brand campaign. The Mattel-owned brand’s new “Give Limitless Possibilities” brand film showcases how the toy can deliver the adventures, potential and confidence that parents de...
01. The Barbie movie character posters wow EVERYONE is in this new Barbie movie pic.twitter.com/gM6L1SaHHfApril 4, 2023 See more The Barbie movie marketing machine got off to a great start when, intentionally or not, it created the biggest meme of the year with its character posters. All...
I can only assume the Barbie movie PR team have checked into the most beige hotel possible this week, cowering from all the pink to engage in some much-needed deep breathing. The movie’s ballistic marketing campaign has been even more omnipresent on social media than the endless stream of ...
The social media campaign about seeing both movies in a double feature started after another summer box office star, Tom Cruise, planted the seed. This summer is full of amazing movies to see in theaters. Congratulations, Harrison Ford, on 40 years of Indy and one of the most iconic charact...
The success of Barbie The Movie’s marketing campaign spotlights the potential impact of generative AI in marketing.
1. Nike’s “Just Do It” Campaign 2. “What Would You Do For a Klondike Bar?” 3. GoPro Awards 4. Coca-Cola’s “Share a Coke” Campaign 5. The Pepsi Challenge 6. Old Spice’s “The Man Your Man Could Smell Like” 7. Media Blitz for theBarbieMovie ...
'Barbie,' the new movie starring Margot Robbie, enjoyed one of the more memorable marketing campaigns in recent memory.
The all-pink layout of the city seen in the “Barbie” movie also bares some thematic inspiration to the Emerald City in “The Wizard of Oz.” Fans are speculating that the trailer teases what the plot of the film might be, which has been kept mostly under wraps. According to the...