Thanks to the genius Barbie movie marketing strategy, this film has been a cultural phenomenon since its release, grossing over $162 million in its opening weekend (the biggest opener of 2023 so far). This success is due in part to the film’s strong marketing campaign, which has been ...
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01. The Barbie movie character posters wow EVERYONE is in this new Barbie movie pic.twitter.com/gM6L1SaHHfApril 4, 2023 See more The Barbie movie marketing machine got off to a great start when, intentionally or not, it created the biggest meme of the year with its character posters. All...
There’s no doubt the marketing in the lead up to the 2023 release of theBarbiemovie had a part to play in its huge success. Thecampaign cost $150 millionand used a “breadcrumb strategy,” which saw the marketing team launch teasers in the year leading up to the movie’s debut. As ...
7. Media Blitz for theBarbieMovie Summer 2023 was an exciting time for movie fans, as theBarbenheimer viral phenomenonbrought post-pandemic audiences back into theaters. While neither movie studio predicted Barbenheimer,Barbiehad one of the most successful and popular marketing campaigns in recent ...
Note: This article has been edited to clarify that while EMV surrounding Barbie was primarily attributed to Mattel, as creators tagged Mattel in their Barbie-related content, Warner Bros. Discovery was behind the marketing efforts for Barbie, and played a key role in the film’s promotional camp...
1. Mattel and Warner Bros: Barbie the Movie We can’t share the best marketing campaigns of 2023 without mentioning Barbie The Movie, starring Margot Robbie and Ryan Gosling. Even if you aren’t a fan of Barbie, you couldn’t escape the noise around Mattel and Warner Bros's new movie,...
'Barbie,' the new movie starring Margot Robbie, enjoyed one of the more memorable marketing campaigns in recent memory.
“Barbie is supposed to be for everyone, but these nostalgic collaborations should feel a little bit more unique or a little bit more creative,” said Krause, who plans to focus on limited edition items. Barbie’s first live action movie, an homage to the doll with some biting s...
As part of the “Barbie” movie’s promotional strategy, the AI tool generated substantial pre-release buzz, encouraging user-generated content and social sharing. This excitement helped drive the film’s impressive$155 million opening weekendat the box office. ...