From an Airbnb Stay at Barbie's Malibu DreamHouse to Frozen Yogurt Flavors and Park Benches—The 'Barbie' Movie Team Is Going All In on Marketing Here's a look at some of the outrageous Barbie collaborations ahead of Greta Gerwig's forthcoming movie, "Barbie." Noticias ¿Tienes guard...
Summer 2023 was an exciting time for movie fans, as theBarbenheimer viral phenomenonbrought post-pandemic audiences back into theaters. While neither movie studio predicted Barbenheimer,Barbiehad one of the most successful and popular marketing campaigns in recent years. TheBarbiecampaign brilliantly c...
Sharyn Alfonsi: There were people that came out after the movie and said, "Oh. This movie is anti-man." Greta Gerwig: The movie is meant to be a big-hearted thing, even though it's poking fun at everyone. But I had this--but this is-- but I planned this in my head. I'll ...
In the future, Mattel has plans for more franchise-based movies to expand its cinematic universe. We can’t wait to see which creators and brands take advantage of these incredible marketing opportunities. Brands looking for initiatives that will expand their reach could benefit from learning the ...
Margot Robbie is still perplexed why Babylon didn’t get a good reception from moviegoers.Damien Chazelle’s 2022 film also starred Brad Pitt, Diego Calva, Jean Smart, Jovan Adepo, and Li Jun Li. With an estimated budget of $80 million, the Paramount Pictures film only made $15 million...
Greta Gerwig's Barbie movie has been dominating the globe with a sprawling and spectacular marketing campaign that is impossible to ignore. Now that the film is finally coming to theaters, can it possibly live up to the hype of anticipation? It's complicated. In some regards, Barbie is exa...
Then came "Barbie," with a budget more than 10 times that of "Lady Bird." The movie, bankrolled by Warner Brothers and blessed bytoy company Mattel, had a $100 million production budget. It was dwarfed by the size of its marketing budget — a reported $150 million. ...
From that, it is obvious thatBarbieis a much smarter movie than you might expect. Or, put it another way, it’s a much smarter movie than it has any reason to be. This could have been a dull, crass piece of marketing without a brain in its head, and you might understand. How muc...
And don't forget about Alan and Midge! We're the two real-life dolls that were discontinued because we're kinda weird and unpopular. But THIS movie is going to reclaim all kinds of bizarre outlandish ideas, like marketing big-budget movies to women!
“another floating life jacket” retailers can grab onto, said Susan Fournier, a professor of marketing and dean of Boston University’s Questrom School of Business. The brand has built-in recognition, nostalgia that resonates across generations and baked-in free marketing because of the movie. ...