Marketing is a process, one with discrete and identifiable steps. This is true for both for-profit and nonprofit organisations. However, many nonprofits are told what services or products they will provide, thus skipping the crucial first steps in the marketing process. This paper lays out a ...
Marketing: not for Profit?The title of this chapter is deliberately ambiguous, for it raises two not necessarily related problems. If we recast the title of the chapter as the question 'Can marketing be practised other than for profit?', we can answer the question by two types of analysis....
非营利性营销Not-for-Profit Marketing
Digital marketing is a vital tool for charities and not-for-profit organizations, allowing you to communicate across multiple channels and be where your target audience is. Websites, social media, email, and other online strategies are vital when it comes to inspiring and engaging people, helping...
Enhance your charity's or not-for-profit's email marketing programme and improve your ROI by exploring the sector's best practice to see what gets results.
市场营销Non-profitOrganizationMarketingforProfit非营利组织(Non-profit Organization)是不以营利为目的向社会提供服务的组织。非营利组织执行不产生利润的社会职能,... 程秀丽 - 中国地质大学(北京) 被引量: 8发表: 2007年 Virtually Everywhere: Marketing to Children in America's Schools sponsorship of curriculum...
Marketing a nonprofit organization is an awful lot like marketing a for-profit company. Except when it isn’t. I’ll explain. Communicationis the basis of marketing for both for-profit companies and nonprofit organizations, but each will be communicating different things. A for-profit business wi...
Marketing a cause (not for profit).Marketing a cause (not for profit).The article focuses on the British Heart Foundation, which got marketing a cause award in the Marketing Excellence Award 2006 and the Great Britain Metropolitan Police's Trident initiative, which was commended for its performan...
Using participant observation research in a not-for-profit organisation that provides consultancy in social housing, this paper investigates these approaches. ... S Duhan,M Levy,P Powell - 《European Journal of Information Systems》 被引量: 248发表: 2001年 Implementing a balanced scorecard framewor...
The purpose of this paper was to investigate the motivations, satisfaction and intention of participants attending a sports event organised by a not-for-profit organisation as a major avenue of cause promotion and source of revenue generation. A questionnaire was distributed via three avenues for pa...