本条目讨论与非营利性机构营销计划有关的关键性活动.基本出发点是发展客户导向以及发展有效的营销战略思想.其次,非营利性组织需要形成有效的战略计划.许多这样的机构,面临着传统的收人来源显著下降,客户组合的巨大变化,以及新的激烈竞争等问题.他们概要考虑自己的目标及实现它的的广泛战略.doi:CNKI:SUN:GLKW.0.2018-...
非营利性营销Not-for-Profit Marketing
非盈利型的市场
相关知识点: 试题来源: 解析 非盈利型的市场 结果一 题目 not-for-profit marketing的中文意思是什麽 答案 非盈利型的市场相关推荐 1not-for-profit marketing的中文意思是什麽 反馈 收藏
sponsorship of curriculum and programs, marketing of consumer products, for-profit privatization, and fundraising tied to commercial entities--continue to influe... A Molnar 被引量: 8发表: 2004年 非营利组织的网络营销 随着互联网的发展,越来越多的组织和个人参与到信息化社会的发展中。与传统媒体传播...
For gold. The reins of things that are subject activity. Book deals with. Zero t. The usual order in which you do things or the things you really do. Reason. Reason. An idea or a picture? You a musician. Schedule. Wednesday today. Plan or timetable? Person. A very strong feeling ...
Marketing a cause (not for profit).Marketing a cause (not for profit).The article focuses on the British Heart Foundation, which got marketing a cause award in the Marketing Excellence Award 2006 and the Great Britain Metropolitan Police's Trident initiative, which was commended for its performan...
Marketing: not for Profit?The title of this chapter is deliberately ambiguous, for it raises two not necessarily related problems. If we recast the title of the chapter as the question 'Can marketing be practised other than for profit?', we can answer the question by two types of analysis....
Marketing is a process, one with discrete and identifiable steps. This is true for both for-profit and nonprofit organisations. However, many nonprofits are told what services or products they will provide, thus skipping the crucial first steps in the marketing process. This paper lays out a ...
These findings have significance for not-for-profit marketing strategies when segmenting those attending not-for-profit revenue generating events. 展开 关键词: NOT-FOR-PROFIT MARKETING EVENTS MOTIVATION SPORT SOCIAL MARKETING DOI: 10.1362/026725708X381984 被引量: 26 ...