指的是以非盈利为目标的市场营销策略，这种策略不以追求利润为目的，而是侧重于提供社会公益服务。其收益主要用于机构自身的发展，而非寻求额外利益。非盈利机构通常由政府投资或社会捐赠建立，成立后多作为政府附属机构，主要服务于政府部门，或在政府许可下为特定项目提供服务。非盈利营销强调社会价值，而非...
A study of marketing planning in 79 organisations in the UK public sector and non-profit sectors, part of a larger study of marketing planning in the UK, is reported on. Trading public sector organisations were significantly more likely to produce an annual marketing plan than companies in the...
Non-Profit Marketing Too often nonprofit organizations find themselves with less than optimal options for marketing support. They can either work with a big ad agency as a “pro-bono” account and be a very little fish in a big pond. Or they can hire the"writer or designer down the block...
Marketing in Society: Corporate Social Responsibility, Consumerism, Social Marketing, and Lessons from Non-Profit Organizations; (3) Contributions to Marketing ... Can,Uslay,Robert,... - 《Journal of the Academy of Marketing Science》 被引量: 69发表: 2008年 Peter Drucker on marketing: an explo...
网络非营利营销;非营利行销 网络释义
Sport marketing and non profit marketing - perfect together David Shani 0 0 MBA in Global Management, Global Business School, Kean University , Union, NJ , USA The sector is referred to by many names: non for profit sector, the social sector, the philanthropy sector, the do good sector to...
Rob has an MBA in management, a BS in marketing, and is a doctoral candidate in organizational theory and design. Cite this lesson While non-profit organizations use the same marketing tools as for-profit companies, their marketing approach is different. Learn about the marketing methods and ...
As one of the well-known non-profit organizations (NPO) with a long history in Taiwan, a main purpose of the China Youth Corps (CYC) is aiming to accomplish a goal which is following the motto, :We serve for young people, and the youth serve for the country.; Nowadays, the expansion...
Non Profit Marketing Agency Nonprofit Marketing Nonprofit Marketing & Fund Raising From MarcPub 5 Steps To Growing Your Fund Raising Business 1. Create A Clear Brand Identity –Your Brand Identity means a logo people will recognize, and graphics that are clear and beautiful. Giving you a ...
Contemporary non-profit strategic management/marketing literature suggests that non-profit organizations, including charities, adopt positioning strategies... Chew,Celine - 《Public Management Review》 被引量: 21发表: 2006年 Supporting the execution of knowledge intensive processes by means of expert and ...