非营利性营销Not-for-Profit Marketing
Not-for-profit marketing involves organizations outside the mainstream private sector applying the tools and techniques of marketing. The typical goal of such organizations is not the enhancement of profit or the building of market share, as traditionally defined, but is instead linked to goals that...
市场营销Non-profitOrganizationMarketingforProfit非营利组织(Non-profit Organization)是不以营利为目的向社会提供服务的组织。非营利组织执行不产生利润的社会职能,... 程秀丽 - 中国地质大学(北京) 被引量: 8发表: 2007年 Virtually Everywhere: Marketing to Children in America's Schools sponsorship of curriculum...
e (not for profit). Marketing a cause (not for profit).Marketing a cause (not for profit).The article focuses on the British Heart Foundation, which got marketing a cause award in the Marketing Excellence Award 2006 and the Great Britain Metropolitan Police's Trident initiative, which was ...
Marketing is a process, one with discrete and identifiable steps. This is true for both for-profit and nonprofit organisations. However, many nonprofits are told what services or products they will provide, thus skipping the crucial first steps in the marketing process. This paper lays out a ...
These findings have significance for not-for-profit marketing strategies when segmenting those attending not-for-profit revenue generating events. 展开 关键词: NOT-FOR-PROFIT MARKETING EVENTS MOTIVATION SPORT SOCIAL MARKETING DOI: 10.1362/026725708X381984 被引量: 26 ...
Marketing: not for Profit?The title of this chapter is deliberately ambiguous, for it raises two not necessarily related problems. If we recast the title of the chapter as the question 'Can marketing be practised other than for profit?', we can answer the question by two types of analysis....
I worked for a couple of years at a non-profit that was part of a bigger entity. The marketing efforts were pretty sizeable in sending out brochures, posters, direct mail, etc., and for fifteen to twenty years, the same guy had been the printer. My boss had just started running the ...
百度试题 题目Not-for-profit organisations do not participate in marketing.() 相关知识点: 试题来源: 解析 正确 反馈 收藏
非盈利型的市场