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11.The profiteering problem of non-profit organizations refers to that the NPO deviate their non-profit principle.非营利组织的营利问题是指非营利组织对其非营利性原则的背离。 12.Accounting for governments and nonprofit organizations政府和非营利组织会计 13.Marketing costs: How much would they have to...
Marketing for Non-profit OrganisationsCarina Neumann
rofit Organisations Marketing for Non-Profit OrganisationsMarketing for Non-Profit OrganisationsDavid L. Rados
非盈利营销强调社会价值,而非经济利润。这类营销活动的目标是满足社会需求,改善公共福祉,而非单纯追求商业利益。非盈利机构通过开展营销活动,提升公众对自身服务的认知,吸引志愿者参与,获得资金支持,从而实现其社会使命。非盈利营销的实践涵盖了多种领域,包括教育、健康、环保、文化等。在这些领域中,...
Marketing a nonprofit organization is an awful lot like marketing a for-profit company. Except when it isn’t. I’ll explain. Communicationis the basis of marketing for both for-profit companies and nonprofit organizations, but each will be communicating different things. A for-profit business wi...
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profitmarketing营销non利润nahb MarketingNot-For-ProfitOrganizationsNot-For-ProfitOrganizations•Mission-Driven•“Profit”=RevenuesinExcessofCosts•Strictlyregulatedbygovernment•OftenmanagedbyaBoardofTrustees•Typicallyhaveastaffpersonwhorunstheday-to-day–EVP,President,ExecDirector,AdministratorPurposeI•Soc...
It’s easy—almost too easy—to get started. Numerous organizations have jumped into social media too quickly, only to realize how complex it really is. Perhaps a well-meaning employee or volunteer has opened a Facebook or Twitter account for his non-profit and begins to make a few posts ...
For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and t... P Kotler,AR Andreasen,P Kotler - Prentice-Hall 被引量: 1938发表: 1987年 Strategic Marketing for Non-Profit Organizations Includes bibliogra...