市场吸引力(marketing attractiveness) 业务实力(business attractiveness) 密集型增长战略(intensive growth strategies) 市场渗透(market penetration strategy) 市场开发(market development strategy) 产品开发(product development strategy) 一体化增长战略(integrative growth strategies) 前向一体化(forward integration) 后向...
Summary This chapter elaborates the appropriateness of the key account management organization. Key account management (KAM) is considered as a focused, supplier relationship marketing programme which aims at establishing, developing and maintaining a successful and mutually beneficial business relationship wi...
“Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control.”Journal of Marketing 60 (July):103–115. Article Google Scholar — and John R. Nevin. 1990. “Communication Strategies in Marketing Channels: A Theoretical Perspective.”Journal of Marketing 54 (...
multi-level sales improvement program that includes: Frontline sales performance improvement/better intra-unit management of large customers Cross-selling and sales coordination (typically across units) Solutions and vertical packaging With key account management (KAM) as an enabler. This document takes a...
Last, review volume and revenue plans and analyze trade spends and historical promotions to inform your key account planning and other sales planning decisions. Key functionality includes: Baseline Planning including built-in Predictive Planning Integration with Quota Planning to bring in targets Gap An...
/// Each time a key is used, how much $NEAR should be sent to the claiming account (can be 0). pub deposit_per_use: u128, /// How much Gas should be attached when the key is used. The default is 100 TGas as this is /// what's used by the NEAR wallet. pub required_gas...
Industrial Marketing ManagementWang, X.L., Brennan, R., 2014. A framework for key account management and revenue management integration. Journal of Services Marketing, 23(1): 31-41.Wang, X.L., & Brennan, R. (2014). A framework for key account management and revenue management integration...
For example, you want your APEX application to send emails; you would like to use Functions; you would like to leverage other great services like Streaming, Integration Cloud, Data Safe, Analytic Cloud, and so on. So you would need to upgrade your account. The first section of this ...
Retail executive team management. Process optimization: Work hand in hand with and cross functional team to foster an effective and aligned Go-To-Market process (from Planning, sales and Marketing integration meeting, execution and review.) Do you have what it takes?Bachelor...
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