What Is a Content Audit? A content audit is the process of taking a critical look at your content marketing, as well as your competitors’ content, to gauge how you’re presenting your brand to the world, how you stack up against the competition, opportunities to improve, etc. By review...
Use this post-audit point of marketing strength to turn marketing reviews into a recurring event. This should happen at least quarterly, if not more often. Talk to your team, consider how often you need to make tweaks, and then get something in your schedule. The good news is that the m...
The problem is that usually,we don’t know which articles are the real heroes. To find out, we need to do a content marketing audit. Today we’re going to do a content marketing audit using GA4 and a bit of Google Search Console. We’ll focus on the top three promotion channels: S...
Clean up and organize your website.You probably have pages no one visits, either because your audience just wasn’t interested, or they weren’t easy to find. A content audit helps you identify what content you can remove, and how to make the rest of it more accessible. By committing ti...
You can however include both in one spreadsheet or template to make it easier for your team to work on. Although a content audit may sound like a dreaded task, it's one of the best exercises for informing content strategy, marketing plans, customer journey and customer experience. All vita...
A content audit can help you see why your content marketing efforts aren’t yielding the results you expect. Learn how to perform one here.
Optimizing it, even just a little bit, can lead to more revenue and progress towards your business goals. A website content audit will help you see what you’ve already got and what you can do to make it better. In this article, I’ll show you the benefits of organizing a content ...
Whenever CG Life does a content marketing audit, we break it into four parts.Part 1: Website Content Inventory The first step is compiling all of your content into a single spreadsheet. The key to this spreadsheet is that it’s carefully organized and provides detailed information on every ...
To make sure your website content audit is valuable, carve out enough time to complete it. I’ve put down a step-by-step guide to help you through the process. How to Run a Content Audit Each audit should be tailored to the needs of the organization, and I feel that the steps below...
How Do You Audit the Existing Content Across Your Business to Keep It Relevant? How Do You Build an Editorial Calendar for Your Content Marketing? How Do You Optimize Your Content Marketing to Make It Discoverable? How Do You Distribute and Promote Your Content Again and Again and Again?