A website content audit will help you see what you’ve already got and what you can do to make it better. In this article, I’ll show you the benefits of organizing a content audit, what tools to use, and how to run one step-by-step. Key Takeaways A content audit helps you iden...
How to Run a Content Audit Each audit should be tailored to the needs of the organization, and I feel that the steps below can help you create a custom process to reach your content goals. 1. Think of your goals. First, I’d think about what you want to accomplish. When you have ...
Is your website compliant with accessibility laws? Here is what you need to know about how and why to perform a full accessibility audit on your website.
The good news is that the more often you revisit your marketing, the less you’ll have to do. You won’t need to conduct a deep-dive audit on your marketing a month or two from now. Instead, you can run through the above steps as a general review. Look for any red flags, make ...
This guide walks you through the 11 best marketing strategies plus examples of how to market. Learn how to create a marketing strategy to accelerate your business.
DO THE WORDS "MARKETING AUDIT" MAKE YOU CRINGE? Marketing audits at a bank are sometimes...By FrancisJoe
Will you need a comprehensive audit or a systematic audit? Choosing the type of marketing audit will also determinewhat exactly you will be auditing. Many companies that run internal marketing audits will seek out third-party assistance to perform a comprehensive marketing audit. These audits help ...
A content audit is the process of taking a critical look at your content marketing, as well as your competitors’ content, to gauge how you’re presenting your brand to the world, how you stack up against the competition, opportunities to improve, etc. By reviewing your content as a whole...
Though a social media audit might sound daunting, it’s not as difficult to complete as you may think. In this guide, we explain all you need to know to run an effective audit. We’ve even provided a free social media audit template to help you organize your findings. ...
A marketing audit is a systematic assessment of your company’s marketing strategy and performance. Done well, it provides valuable insights to improve your marketing plan. A comprehensive marketing audit can help you: Click here to start selling online now with Shopify Evaluate key performance ind...