Do a content audit on your own brand, as well as your competitors, to understand what you’re doing right, where you’re missing out, and how you can improve overall. What Is a Content Audit? A content audit is the process of taking a critical look at your content marketing, as ...
If you’re marketing savvy or your marketing activity is simple, you may only need to open up a spreadsheet and import data by hand. For most companies, though, it can be useful to find a quality tool that can bring together and organize information for the marketing audit. Hawke Media’...
The problem is that usually,we don’t know which articles are the real heroes. To find out, we need to do a content marketing audit. Today we’re going to do a content marketing audit using GA4 and a bit of Google Search Console. We’ll focus on the top three promotion channels: S...
Unsure if it’s a worthwhile use of your limited budget? That’s understandable—plus, it’s just good business to make sure all spend is well-thought-out. Learn more about marketing audits, how to do a marketing audit, and why you should consider using them to the benefit of your busi...
For example, a comprehensive marketing audit may find that a digital advertising campaign drives an increase in web traffic but loses sales due to a clunky payment gateway. 4. Actionable insights A marketing audit is only useful if it helps you understand what to do better. Compiling data on...
DO THE WORDS "MARKETING AUDIT" MAKE YOU CRINGE? Marketing audits at a bank are sometimes...By FrancisJoe
audit doesn’t have to be a challenge. It’s necessary if you want your social media marketing to succeed. The audit will help you assess the results of your social media activities, discover your strengths and weaknesses, and implement necessary changes to your social media marketing strategy...
1. Run a crawl of your website A“crawl” is where software scans your website to find SEO issues. You’ll need to run one using AWT to form the basis of your SEO audit. To do this, start by heading to Site Audit, click on + New project, and allow Ahrefs to authorize your acc...
Through a marketing audit, data on the internal and external environment of a business is gathered and analyzed in a structured and systematic manner, and the results thereof are used to aid the formulation of a marketing strategy. In other words, a business cannot come up with a marketing st...
This guide walks you through the 11 best marketing strategies plus examples of how to market. Learn how to create a marketing strategy to accelerate your business.