Here are some general goals people have when they decide to do a content audit: Improve SEO results: Check how your existing content is performing in organic search (unpaid search engine results) and identify opportunities to increase rankings and organic traffic Increase engagement: Understand the ...
Once you're clear about your goal, you can tailor your content audit process accordingly. And determine which metrics you’ll want to focus on when you benchmark your current performance. You’ll see how to do this later in the guide. For now, just make a copy ofour SEO content audit ...
Every business that does content marketing should commit to doing a content audit at least once every couple of years. While it can be hard to get buy in from your team to set aside the time for a content audit it can feel like something tedious that keeps you from the more important w...
A content audit can maximize your online presence and visibility. Learn how to complete one with this free content audit spreadsheet template.
Is your website losing traffic? Do you have high bounce rates? It may be time to conduct a content audit of your website to see why you're losing traffic.
Is your website losing traffic? Do you have high bounce rates? It may be time to conduct a content audit of your website to see why you're losing traffic.
First, content audits help you take note of the areas on your website that aren‘t properly optimized for search engine rank. For example, you might add meta descriptions to your blog posts as part of your current strategy. If that always wasn’t the case, a content audit helps you lo...
First, content audits help you take note of the areas on your website that aren‘t properly optimized for search engine rank. For example, you might add meta descriptions to your blog posts as part of your current strategy. If that always wasn’t the case, a content audit helps ...
1. Define what resources you have to conduct the audit A content audit is an invaluable tool to oversee all of your content insights and can inform an action list to improve and ultimately convert more leads in the future. But you need resources to do this. The audit doesn’t have to ...
How to do a content audit The inventory & audit phase Step 1: Crawl all indexable URLs Crawling roadblocks & new technologies Crawling very large websites Crawling dynamic mobile sites Crawling and rendering JavaScript Step 2: Gather additional metrics Things you don’t need when analyzing the dat...