Step 1: Define Your Goals for Your Content Strategy Great content isn’t created just to get views and clicks: You create it for a specific purpose. Some of those reasons could be increasing brand awareness, bringing in new customers, attracting past customers, or increasing sales. You could...
The first step that you should make is selecting theeCommerce platformthat fits your business needs. You can choose to create your eCommerce site on your own, using any number of great tools, such as X-Cart. Or you can hire a designer and developer to do this for you. Whichever choice...
Learn how you can use content strategy to reach existing and new customers. Discover the tools and steps to help create your plan.
If you fail to create a strategy from scratch, you'll risk producing inconsistent messaging. Instead of a haphazard approach, start with a concept the whole company can buy into. Don't assume you know your audience intimately; gather data to build a comprehensive understanding of who you're ...
How to Create a Winning Content Strategy for Business Growth Alicia Oakley Content marketing is a long-proven strategy for growing a business. Desirable content can be a valuable tool to attract new customers and expand your market. However, producing content without a content strategy can lead to...
If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on.In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy....
If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on. In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Plus,...
Learn more about what a content strategy is and how to build a successful content strategy that supports your business goals!
In this guide, we’ll walk you through how to create a content marketing strategy for your business. We’ll discuss what falls under the umbrella of content marketing examples, how it works, content strategy best practices, tools that will help you out, and much more!
Here’s a good topic cluster content strategy example from Allrecipes: The site’s header menu links to pillar pages with recipes for dinners, regular meals, special occasions, and so on. And hovering your cursor over each menu item reveals cluster pages for relevant subtopics. ...