Step 1: Define Your Goals for Your Content Strategy Great content isn’t created just to get views and clicks: You create it for a specific purpose. Some of those reasons could be increasing brand awareness, bringing in new customers, attracting past customers, or increasing sales. You could...
Step 1: Define Your Goals for Your Content Strategy Great content isn’t created just to get views and clicks: You create it for a specific purpose. Some of those reasons could be increasing brand awareness, bringing in new customers, attracting past customers, or increasing sales. You could...
A content strategy is a roadmap to producing and distributing valuable content that attracts, engages, and converts yourtarget audience. A well-crafted content strategy ensures every piece of content you create serves a purpose toward your broader goals. Let’s explore this in our content strategy...
Learn how you can use content strategy to reach existing and new customers. Discover the tools and steps to help create your plan.
How to Create a Content Strategy(In Only 652 Steps) Updated March 3, 2016By Ian LurieThis is a really, really, really long piece. There's no TL;DR version. That's because content marketing has a lot of steps. I’ve tried to focus on the planning, break it down and explain those ...
A step-by-step guide on how to fill out your persona. It’s by no means a strict guide to create your persona. Re-label sections, move sections around, adjust it however you think it will help your content creation. Quick Tip:Conduct essential strategy exercises before deciding on your ...
Wherever you are in your business journey, you'll need a content strategy to communicate with external and internal audiences — whether they're potential customers, new employees or other industry experts. As your business grows, your content strategy will naturally evolve. Using the tips below ...
In this guide, we’ll walk you through how to create a content marketing strategy for your business. We’ll discuss what falls under the umbrella of content marketing examples, how it works, content strategy best practices, tools that will help you out, and much more!
Download Now: Free Content Marketing Planning Kit In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Plus, we'll explore some examples of effective content marketing strategies for...
So, for example, you may see that wedding fashion is trending, so you might want to create a relevant video on how to dress as a guest at a wedding. To help you generate the best results with your content strategy, create a list of relevant content topics to get started. ...