Learning how to make a content strategy that works for your business will help ensure you get a strong return on investment and start seeing results. If you want to learn about the essential components of crafting an effective content strategy, I’ve got the answers in this guide. Key Take...
A robust content strategy begins with looking at your own brand, not at your competitors'. Make sure you're answering these questions when building out your strategy: What's your business vision and mission? This relates to your company's values, culture and purpose. How would you describe ...
Make a copy of thiscontent strategy template, and then adapt it to your needs. Below, I'll walk you through what goes into each section. How to write a content marketing strategy One important caveat:writingthe content strategy is the easy part.Creatingthe content strategy is a different bea...
Whether you‘re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's innovative and engaging for your prospects and customers. If you're having trouble planning for the upcoming ...
Without one, you won’t be able to create effective content or enable your performance to consistently improve into the future. In summary, when creating a content strategy make sure to: Define your goal:Create SMART goals to ensure you effectively utilize your resources. ...
Incorporate your content with your product or services you offer. Make one compliment the other; as one gains traction, the consumer will be exposed to the other as a result. 1.1 Objectives Identifying objectives is essential when coming up with any strategy. You can’t think of doing ...
As part of the Organic team here at Hallam, developing a content strategy for our clients is part of our bread and butter. With more and more businesses realising the importance of a content strategy and investing in them, how can you take steps to make sure your content stands out from ...
It allows us to make real-time updates, organize all content assets, and have end-to-end visibility into who is working on what, when each piece is due, and which persona and stage of the funnel each piece of content is for.
Content is good, thin content is bad. Google has already told us that thin content is negative for your site, so YES you should be creating content, but you shouldn’t be creating without strategizing. This article will be dedicated to defining what content marketing is and how to make ...
Start with one or two mediums to see what works. Likewise, your content strategy should identify the resources you have available in order to create media assets. Who will create content, how much do they have to spend and what tools will they use to make this content on-brand and unique...