Finding keywords that havebusiness potential,search traffic potential,andranking potentialis the core of our entire content strategy. It allows us to create content that not onlyranks high on Googlebut also directly ties into our business goals. After all, there’s no point in generating a ton ...
Learn how to create a content strategy, and plan execution of that strategy, with this detailed walkthrough by Ian Lurie.
If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on. In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Plus,...
A content strategy is your roadmap to content marketing success. Without one, you won’t be able to create effective content or enable your performance to consistently improve into the future. In summary, when creating a content strategy make sure to: Define your goal: Create SMART goals to ...
Types of Premium Assets to Create: Ebooks – One of the popular formats, content is represented through a PDF format. Research Reports - Often presented as a gated PDF, or an ungated microsite. Webinars - Though time-intensive, webinars may feature a guest speaker who brings his or her ...
When buying products through links on the site, we may earn a commission (at no extra cost to you). This guide will give you the necessary steps to create an actionable content strategy. Content marketing can quickly become your most valuable area for attracting new leads and customers. We ...
If you fail to create a strategy from scratch, you'll risk producing inconsistent messaging. Instead of a haphazard approach, start with a concept the whole company can buy into. Don't assume you know your audience intimately; gather data to build a comprehensive understanding of who you're ...
Free Content Strategy Template Create content that truly connects and engages. Our template helps you plan and execute your vision, keeping your goals on track.Get the template now 2. Define your goals Select concrete goals for your content strategy, and choose the KPIs you will use to measure...
We’ve partnered with our friends at Canva to help you define and document a visual content strategy that wows.
But it’s no longer the simple, easy-to-execute tactic it was in the early days of the internet — which means it’s even more important to get it right. In this guide, we’ll walk you through how to create a content marketing strategy for your business. We’ll discuss what falls ...