Mailchimp's advice for building customer relationships. On the surface, “customer-centric” may seem like a pretty obvious business strategy. Of course, you want your customers to have a positive experience. Of course, you care about their needs and want to make and sell things that make the...
A good content strategy considers not only what you will create but the resources, audience and expectations you have for the content that you will share. This plan should also include key performance indicators (KPIs) to help you measure if your content is helping your business achieve its goa...
When forming the content structure of the site, take into account the purpose of the visit. Visitor comes with a specific purpose. He wants to find a particular product, see its characteristics, make a purchase. Accordingly, you must make the path of the client as comfortable and as simple ...
Wherever you are in your business journey, you'll need a content strategy to communicate with external and internal audiences — whether they're potential customers, new employees or other industry experts. As your business grows, your content strategy will naturally evolve. Using the tips below ...
Start your online business today. For free.Start free trial One of the best ways to build trust and connection with customers is through your content strategy. “Content is a free tool that allows you to get brand awareness and traffic,” says Anaita Sakar, cofounder of Hero Packaging.“Esp...
A marketing strategy is the long-term blueprint for your entire marketing department. It details your business’s overall goals, as well as the channels you’ll use to reach your target audience and achieve those ambitions. A marketing plan, on the other hand, is a condensed version of your...
How to Create a Content Strategy(In Only 652 Steps) Updated March 3, 2016By Ian LurieThis is a really, really, really long piece. There's no TL;DR version. That's because content marketing has a lot of steps. I’ve tried to focus on the planning, break it down and explain those ...
But it’s no longer the simple, easy-to-execute tactic it was in the early days of the internet — which means it’s even more important to get it right. In this guide, we’ll walk you through how to create a content marketing strategy for your business. We’ll discuss what falls ...
Business Development means different things to every company, here is how to create a biz dev strategy that works for what your company needs.
It’s the new year, which means resolutions abound. But I have one you probably haven’t considered.Make 2017 the year you resolve to finally create a content marketing strategy for your business. In this post, I’ll tell you why and how you can create your very own content marketing...