Discover how to create a comprehensive content marketing strategy that reaches your target audience and drives your business goals.
Why Marketers Need to Create a Content Marketing Strategy A couple of years ago, I worked as a content writer for a literary company that just launched. Despite all the meetings the team had before the launch, the founder and CEO of the company didn’t understand why it was important to ...
But it’s no longer the simple, easy-to-execute tactic it was in the early days of the internet — which means it’s even more important to get it right.In this guide, we’ll walk you through how to create a content marketing strategy for your business. We’ll discuss what falls ...
Your content strategy is your roadmap for developing and distributing content. Content could be blog posts, videos, podcast episodes or any other media asset your audience can browse, listen to, watch, read or share. A good content strategy considers not only what you will create but the reso...
Podcasting has been around for a while, but as of late, it has been attracting a lot more attention than usual. Today, it’s easier than ever to leverage a podcast audience to gather more attention and interest around your brand. In this article, I’ll s
1. Brainstorm Podcast Topics: Make a list of subjects you’re both passionate and knowledgeable about. Take a look at what’s already out there to help you determine how your podcast will function as an extension of your content strategy. 2. Decide on a Podcast Theme: Although your ...
My advice: Create a sustainable social media strategy — one that you think you can sustain for the next year. Why a year? Even if you already know the ins and outs of content promotion, you still need time to gain momentum with the different platform algorithms. Content promotion is a...
Suggested Reading =>>Review top Podcast Hosting Sites 5 Tips to Execute a Successful Content Marketing Strategy There are a lot of moving parts to a successful digital content strategy. But if you want to make sure your strategy is on point,here are five tips to keep in mind: ...
I. How to Create a Podcast There are a few ways to get started with thenuts and bolts of podcasting. Despite this, it’s first necessary to delve into the background of this medium in order to ensure the hard work you put into creating your show doesn’t go to waste. ...
But without having deep empathy for your customers, it’s difficult to create content that will make a difference in their lives. And if you are creating content that tries to appeal to everyone, you’re less likely to truly connect with someone. ...