For example, Joseph notes that if you’re looking to drive more inbound leads via content, ideally, creating bottom-of-the-funnel content is the way to go. “A content marketing strategy answers the questions, ‘How do you go about it? What’s the keyword you’re going to target, se...
In this blog, I want to give you a one-stop-shop to understand all the basics you need to know about what content marketing is, why it is useful, how to execute on a good strategy and many examples of content marketing in practice. We’ll go over the following topics: What is conte...
The company uses humor in its marketing strategy. In particular, it creates and shares images referencing popular culture, as this recent example spoofing an Oscar-nominated film shows. They are simple, creative, and entertaining, proving that a minimalist approach can do the trick. It must be ...
For that reason, we got the input of a number of marketers on their favorite content marketing strategy resources. Check out the answers folks have given below, and see if there are a few resources you can pick out that give you some inspiration and help guide the direction of your own c...
For example, if your brand hosts a podcast, invite the person on-air. Audio platform Spreaker produces shows featuring major influencers, like Jared Easley, Sarah Van Mosel, and Chris Brogan. Are You Using Google Ads? Try Our FREE Ads Grader! Stop wasting money and unlock the hidden potenti...
This is a complete guide to developing a content strategy. Topics covered include: topic research, content promotion and reporting.
Structure is key for videos around 3–5 minutes long. Even longer content like webinars and podcasts needs good organization. For example, Lee and his team work with a client who has lots of research to share. To turn this into a podcast, they first condense the research into bullet point...
Creating a global content strategy will be well worth your time. It’s not immediate: it will take time to see customers consuming and reacting to your content, and eventually coming to you for consultations that drive new business. But now you have the tools to get yourself started....
“Rather than trying to turn the transcript of a podcast into a blog article, for example, you could insert an audio sound bite into a blog post to give it a multimedia element.” Cox elaborates that the options are endless: “You can turn a strong quote into an Instagram post. You ...
For example, you can take out highlights from a podcast episode you recently posted and use them to create short, attention-grabbing snippets. Make sure you incorporate storytelling into your ephemeral content strategy. A string of disjointed content pieces will likely not garner the desired results...