Learning how to make a content strategy that works for your business will help ensure you get a strong return on investment and start seeing results. If you want to learn about the essential components of crafting an effective content strategy, I’ve got the answers in this guide. Key Take...
What Makes a Successful Content Marketing Strategy? A successful content marketing strategy is not one that jumps on the latestcontent marketing trends. It is one that has a clear goal and a focused target audience. You see, if your content doesn’t cater to the right people with the right ...
Content Strategy, Part 1: What It Is, and Why You Need ItRick Wilson
This is a complete guide to developing a content strategy. Topics covered include: topic research, content promotion and reporting.
Setspecific, measurable, achievable, relevant, and time-bound (SMART) goals for your content strategy. Clear goals provide direction and a way to measure success. You can implementSalesforce Goal Management featuresto set and track your content marketing goals within your CRM system. This makes it...
A. Geroski (2005) Fast Second, New York: Wiley, 1. 20. See http://www.atlas.com.pl/en/grupa/, accessed December 20, 2012. 24. J. Roberts (2004) The Modern Firm, Oxford: Oxford University Press, 48–9. About this Chapter Title What Makes a Good Strategy? Book ...
When you know your target audience on a deep level, it helps you create high-quality content that: Speaks to their desires, goals, fears, and frustrations, and Makes them wonder if you can secretly read their minds. Figure out where your readers congregate online. Talk to them, read their...
With billions of search queries every day, Google rewards one thing above everything else: helpful, quality content. But what exactly does that mean? This comprehensive guide will dive deep into what makes good content, according to Google. We’ll explore the various facets of content quality,...
Cover topics you know better than anyone, and, unless you¹re Weather.com, don¹t kid yourself that you¹re having a relationship with your readers by talking about the weather. You¹re wasting your time and theirs. Know your target audience, and give them content that e...
Optimizing Content Strategy With Templates Great content marketing strategies come from combining vision with consistency, and a template is the best “boots on the ground” way to do that. A good template helps you turn thoughts and goals into actionable content creation. At the same time, it ...