How to calculate your email open rate The platform hosting your email campaigns should have an open rate metric. For instance, in HubSpot, you’d click on the specific email to open the performance tab and see your open rate. Here’s a formula to calculate the metric yourself: Emails ope...
Sending emails to inactive recipients will lead to a low email open rate. Make sure your mailing list is cleansed every 4-6 months. Remove all the recipients that are inactive since the last few campaigns (sequences). This will ensure that you send emails to the right people. 2. Personali...
Email open rate is a performance metric that indicatesthe percentage of email recipients that opened your email. To calculate open rates, you need to divide the number of email opens by the number of delivered emails and multiply that ratio by 100. It’s one of the most important metrics us...
For instance, most of our marketing emails for OptinMonster come from “Angie at OptinMonster.” Angie is OptinMonster’s General Manager. We use a personal and friendly tone in our email marketing, so having our emails come from her name adds to that brand voice. One case study showed that...
How to Calculate Your Email Open Rate Email open rate = (Unique opens ÷ Delivered emails) x 100 For example, if you sent 1,000 emails and 200 of them bounced, leaving you with 800 delivered emails, and out of those 800, 200 people opened your email, your open rate would look like ...
Even the most seasoned creators struggle to crack the code for how to improve open rates. Let’s face it, if subscribers don’t even open your emails in the first place, it’s difficult to create an impact and nudge them to take action? You can improve email open rates with the right...
You’ve probably been told not to talk to strangers at some point in your life. This translates to your inbox. We don’t like to open emails from people we don’t know. Don’t be a stranger when you choose the sender name for your emails. The email sender, or “From” name, is...
Email open rate is a simple HR metric that measures how many recipients opened your emails. It excludes any emails thatbounce(failed to deliver) as the intended recipient does not receive an email to open. How to calculate recruitment email open rate ...
Subscribers often use different devices to access their emails. Some use tablets and personal computers, but most open emails on their phones. This means that you have to ensure each of these groups can access your newsletter from whichever device to increase your reach. That’s why it’s cru...
How to Calculate Click-Through The CTR formula varies slightly depending on the channel: Foremail marketing,theCTR formula = (Number of unique clicks/ Number of emails delivered) x 100 Where unique clicks are the number of times someone clicks on at least one link within your email. ...