What is the average email open rate? Can an email marketing provider impact my open rate? How can I improve my email open rates? You’ve worked hard to consistently create and publish new editions of your newsletter. While it started slow, you’re finally seeing an uptick in your email ...
A good average Email Open Rate typically hovers around 20-25%. However, this varies depending on the industry average and audience. Some industries, like non-profits, may see higher rates, while others, like eCommerce, might aim slightly lower. Keep an eye on the specific niche for more ac...
To find the right frequency for your business, strike the right balance between open rate and other revenue-focused key performance indicators (KPIs). Like average order value or order count per email. Strategies to Increase Email Open Rates Incorporate these strategies and best practices into your...
Average open rate: 39.48% (Klaviyo) What’s worked for me: Using titles directly in subject lines (“For HR leaders”) made our messaging feel less generic. Also, emails sent by an actual person — rather than a company alias — felt more personal and consistently earned higher opens. How...
An email open rate is the percentage of people who open your email out of the total number of subscribers. A good average to strive for with your open rate is 20 to 25 percent. Raychel Kolen, marketing principal and founder of MUSE Marketing + Design, said the open rate is one of the...
Using the formula, your open rate would be 30%. However, just knowing this number doesn’t mean much. Instead, you’ll need to compare it against the average open rates in your industry to see whether your campaigns are performing at, above, or below average....
Because different email types have vastly different expected open rates, average email open rate statistics are relatively useless. Note: the same applies to all other email statistics: CR, CTR, CTOR, AOV, etc. When able, look to compare similar campaign stats. ...
58% average email open rate for flows 12% SMS click rate in abandoned cart flow 8.7% conversion rate from abandoned cart and checkout flows CurrentBody allows people to recreate their favourite salon treatments at home by using its range of high-tech health and beauty devices. The striking LED...
IndustryAverage Open RateAverage Click RateAverage Bounce RateAverage Unsubscribe RateAverage Abuse Rate Advertising / Marketing / PR / Media / Design26.41%1.60%5.21%0.17%0.17% Architecture / Construction16.86%0.81%4.39%0.19%0.19% Attractions / Entertainment / Hospitality27.59%1.30%5.44%0.16%0.16% ...
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