Open rate = ((Unique opens)/(Total emails delivered)) x 100 To break it down: Unique opensare the number of individual recipients who opened the email at least once. Total emails deliveredis the total number of emails successfully delivered to recipients’ inboxes, which excludes bounced or ...
Email Open Rate = Unique Opens / (Emails Sent - Emails Bounced) x 100 For example, let’s say you sent a marketing email to 1,000 people, 100 of them didn't get delivered, and 450 of your recipients opened it. Your email open rate would be 450 / (1000 - 100) x 100 = 50%. ...
During my time as a marketer at HubSpot, I was often tasked with sending emails to customers, so I always wanted to make sure my click rate stayed competitive. Knowing how my performance stacked up against industry standards helped me devise winning strategies for more conversions. Compiling ema...
What is a good open rate for emails When do most people check their email inbox 13 proven tips to increase email open rates How to Land Your Emails in Inboxes Many marketers care only about their email open rate without fixing the root of the problem. Before we dive into increasing email...
Open rates depend on the type of email you're sending. For instance, most transactional emails have an average open rate of 80-85%, while most marketing emails are between 20-25%. Transactional emailstend to have a higher open rate because it's the kind of information people tend to view...
Email open rate = (Unique opens ÷ Delivered emails) x 100 For example, if you sent 1,000 emails and 200 of them bounced, leaving you with 800 delivered emails, and out of those 800, 200 people opened your email, your open rate would look like this: ...
In 2023, 30 percent of marketers from around the world stated that their e-mail marketing campaigns had an open rate between 10 and 20 percent.
Here is the formula for calculating an email open rate: Number of emails read / (Number of sent emails – Number of bounced emails) x 100 = Open Tip The top email service providers have reporting functions baked into their platforms. When you're comparing companies, make sure you conside...
What Factors Determine Email Open Rate? Calculating email open rate is simple, but many components influence it, such as: Your industry The time of day Day of the week Subject line Name of the sender Email frequency Content Plain-text emails cannot be taken into consideration. For messages to...
Email open rate Email open rate refers to the percentage of emails brands send that recipients open. When expressed in a formula, it’s the number of emails opened divided by the number of emails sent and multiplied by 100. (Number of emails opened / Number of emails sent) * 100 = Emai...