Average open rate: 39.48% (Klaviyo) What’s worked for me: Using titles directly in subject lines (“For HR leaders”) made our messaging feel less generic. Also, emails sent by an actual person — rather than a company alias — felt more personal and consistently earned higher opens. How...
How to calculate email open rate The formula to calculate an email open rate is: Open rate = ((Unique opens)/(Total emails delivered)) x 100 To break it down: Unique opens are the number of individual recipients who opened the email at least once. Total emails delivered is the total ...
A bad average Email Open Rate is generally below 10%. It suggests the emails struggle to capture the audience's attention. However, it's crucial to consider unique circumstances. If emails consistently fall below industry averages, it's time to reassess the email marketing strategy. How To Se...
Here is the formula for calculating an email open rate: Number of emails read / (Number of sent emails – Number of bounced emails) x 100 = Open rate Tip The top email service providers have reporting functions baked into their platforms. When you're comparing companies, make sure you co...
Email Open Rate = Unique Opens / (Emails Sent - Emails Bounced) x 100 For example, let’s say you sent a marketing email to 1,000 people, 100 of them didn't get delivered, and 450 of your recipients opened it. Your email open rate would be 450 / (1000 - 100) x 100 = 50%....
What is a good open rate for emails When do most people check their email inbox 13 proven tips to increase email open rates How to Land Your Emails in Inboxes Many marketers care only about their email open rate without fixing the root of the problem. Before we dive into increasing email...
emails, and you’ll see your open rate go up. It sounds like a false economy, but the people who aren’t opening your emails are damaging your ability to deliver. You tend to end up in a vicious circle with fewer people opening your emails because your emails aren’t even getting ...
You can also boost your open rate bysegmenting your audience. Develop a series of categories to help you divide your mailing list—for example, people who have opened your emails, people who have clicked on a link or attachment in your emails, and people who have followed your call-to-acti...
Email open rate Email open raterefers to the percentage of emails brands send that recipients open. When expressed in a formula, it’s the number of emails opened divided by the number of emails sent and multiplied by 100. (Number of emails opened / Number of emails sent) * 100 = Email...
Email open rate = (Unique opens ÷ Delivered emails) x 100 For example, if you sent 1,000 emails and 200 of them bounced, leaving you with 800 delivered emails, and out of those 800, 200 people opened your email, your open rate would look like this: ...