Email Open Rate Formula Example Email Open Rate = Unique Opens / Total Delivered X 100 What Is a Good Email Open Rate? A good average Email Open Rate typically hovers around 20-25%. However, this varies depending on the industry average and audience. Some industries, like non-profits, may...
Apple Mail users can change privacy settings that mean delivered emails are counted as opens, even if the user doesn’t open the email. This can affect the open rate you see within your email marketing provider. Why Your Email Open Rate Is Important to Track Your email open rate can tell ...
Here is the formula for calculating an email open rate: Number of emails read / (Number of sent emails – Number of bounced emails) x 100 = Open rate Tip The top email service providers have reporting functions baked into their platforms. When you're comparing companies, make sure you co...
Email open rate Email open raterefers to the percentage of emails brands send that recipients open. When expressed in a formula, it’s the number of emails opened divided by the number of emails sent and multiplied by 100. (Number of emails opened / Number of emails sent) * 100 = Email...
The magic formula to multiply your open rate is your subject line. Yournewsletter’s subject linewill give subscribers a taste of what’s inside. They’ll hit view only if your subject line piques their curiosity. How to nail your subject lines and intrigue your readers? Try these tips: ...
How to calculate email open rate The formula to calculate an email open rate is: Open rate = ((Unique opens)/(Total emails delivered)) x 100 To break it down: Unique opens are the number of individual recipients who opened the email at least once. Total emails delivered is the total ...
You don't just want people to open your emails. You want them to open and take action. And that's what click-to-open rate tries to calculate. It's the ultimate measure of your email performance. Click-to-open rate formula This is how to calculate click-to-open rate in seconds. Your...
There, we lay out a simple formula to caclulate true ROI, which can easily be modified to fit email marketing. ROI = Profit Attributed to Email Marketing / Cost of Email Marketing. Measureing Email Marketing ROI: How to Improve Campaign Results ...
Understanding your CTOR helps you to improve your email marketing strategy. What is click-to-open rate and how to increase this metric? Learn from this article.
The key is to experiment and come up with a formula that works for your audience. Read more about the above tips and see a ton of subject line examples in this guide towriting effective email subject lines. 5. Make it clear who sent the message ...