Apple Mail users can change privacy settings that mean delivered emails are counted as opens, even if the user doesn’t open the email. This can affect the open rate you see within your email marketing provider. Why Your Email Open Rate Is Important to Track Your email open rate can tell ...
Email Open Rate Email open rate is the percentage of subscribers that open your emails. Businesses calculate email open rate with a simple formula. Take the total number of messages subscribers have opened and divide by the number of messages you have sent. Convert this decimal answer into a ...
Email open rate Email open rate refers to the percentage of emails brands send that recipients open. When expressed in a formula, it’s the number of emails opened divided by the number of emails sent and multiplied by 100. (Number of emails opened / Number of emails sent) * 100 = Emai...
Here is the formula for calculating an email open rate: Number of emails read / (Number of sent emails – Number of bounced emails) x 100 = Open Tip The top email service providers have reporting functions baked into their platforms. When you're comparing companies, make sure you conside...
The formula to calculate an email open rate is: Open rate = ((Unique opens)/(Total emails delivered)) x 100 To break it down: Unique opensare the number of individual recipients who opened the email at least once. Total emails deliveredis the total number of emails successfully delivered ...
3.2 Click to open rate formula CTR, or click-through rate, is a method of measuring how many people have clicked on a link in an email after it has been sent. Conversely, CTOR only considers those who have opened the email – a much smaller number. ...
For instance, in HubSpot, you’d click on the specific email to open the performance tab and see your open rate. Here’s a formula to calculate the metric yourself: Emails opened / (Emails sent - Bounces) x 100 = Open rate First, subtract bounced emails from the total number of ...
To calculate the conversion rate, I divide the number of people who completed the desired action by the number of emails delivered and multiply the answer by 100. The formula looks like this: (Number of people who completed the desired action ÷ Number of total emails delivered) * 100 ...
HubSpot calculates adjusted open rate for email based on the following formula: Adjusted open rate = Unique reliable opens / (Unique delivered - Unique unreliable opens) Reliable opens: the number of times your email was opened by a recipient on a non-Apple device.Unreliable opens: the number...
There, we lay out a simple formula to caclulate true ROI, which can easily be modified to fit email marketing. ROI = Profit Attributed to Email Marketing / Cost of Email Marketing. Measureing Email Marketing ROI: How to Improve Campaign Results ...