Now that we know what an email open rate is, it is also important to know what different aspects affect an email open rate. Taking a close look at these variables can help youinterpret your email campaign resultsand gain insight into how you stack up against the industry average email open...
Email open rate is the percentage of subscribers that open your emails. Businesses calculate email open rate with a simple formula. Take the total number of messages subscribers have opened and divide by the number of messages you have sent. Convert this decimal answer into a percentage by ...
What is the Average Email Open Rate? Theaverage email open rate is 36.48%, according toConstant Contact’s open rate data from November 2023. However, open rates vary widely by industry, with technology services seeing 20.77% and faith-based organizations seeing a whopping 45.49%. For a better...
Email open rate is the percentage of people who open a specific marketing email. You calculate it by discounting any bounced emails and dividing the number of people who opened the email by the number of addresses that received it. Click-through rate is a measure of how many people actually...
The formula to calculate an email open rate is: Open rate = ((Unique opens)/(Total emails delivered)) x 100 To break it down: Unique opensare the number of individual recipients who opened the email at least once. Total emails deliveredis the total number of emails successfully delivered ...
Email preheaders are said to be the deciding factor of whether or not your email is opened or not. In this guide, we will highlight the top 10 ways you can use email preheaders to increase open rates.
By now, you should know the answer to the all-important question: What is an email drip marketing campaign? Equipped with this newfound understanding, you should feel ready to implement this powerfulsmall business marketing strategyby following several simple steps to get started. ...
Need to know what is a good open rate for your email marketing campaign? Find out in this guide, plus how to improve your email open rates!
How to Calculate Email Click Through Rate The formula to calculate email CTR is: Email CTR = (Number of Clicks / Number of Delivered Emails) × 100 For example, if you sent an email to 1,000 recipients and 50 of them clicked on a link within the email, your CTR would be: ...
The million dollar question, when should I send my emails? We did a deep dive into email open rates to determine the best day to send emails to your lists.