Email open rate is one of the key indicators to monitor an email marketing campaign’s success. It helps to understand which aspect of youremail strategyrequires improvement. If an email open rate is low, take this as a wake-up call. Imagine an email marketing campaign as a funnel. The r...
Email open rate is the percentage of people who open a specific marketing email. You calculate it by discounting any bounced emails and dividing the number of people who opened the email by the number of addresses that received it. Click-through rate is a measure of how many people actually...
something is wrong. This could be that you’re using an old contact list orbought list(in which case you’re probably getting lower than expected delivery rates as well), your email server is set up wrong or is blacklisted, or that your subscribers are...
Email preheaders are said to be the deciding factor of whether or not your email is opened or not. In this guide, we will highlight the top 10 ways you can use email preheaders to increase open rates.
An email is sent when the user has an active/open session. The send email comes from Google’s IP address. This number is much smaller than Apple’s Mail users above, but still may result in an inflated percentage of 1-2%. 3. Spam Filters ...
How to calculate email open rate The formula to calculate an email open rate is: Open rate = ((Unique opens)/(Total emails delivered)) x 100 To break it down: Unique opens are the number of individual recipients who opened the email at least once. Total emails delivered is the total ...
Email open rate shows how many subscribers have opened the email. OR = number of emails opened/number of messages delivered * 100% The open rate is an important measure when it comes to assessing the quality of your email addresses. It also gives you insight into what subject lines are ...
This happens when an email can't be delivered because of one of the following reasons: the recipient’s inbox is full, your email is too large, or the server is down.Find out more. As an email marketer, you should always track the delivery rate of all youremail campaigns. Your goal ...
Click-to-open rate (CTOR) is one of the single best email marketing metrics for gauging your email campaign's performance. And it's not as daunting as it looks. Below, we'll walk you through everything you need to know about CTOR, including what it is, the click-to-open rate formula...
So let’s say you send an email to 100 people and 10 of them open it. Of those 10, 5 click a link in the email. That means your CTOR for that email is 50%. Here are a couple of top questions we frequently get asked about CTORs: What is a good CTOR? A“good” CTOR will ...