What does it take to reach the top of the marketing career ladder? The most successful marketers combine theoretical knowledge, creative instinct and business acumen - not to mention a lot of hard work. Jane Bainbridge talks to four leading marketers about the skills needed to succeed....
To be a successful digital marketer, you’ll need to know more than just technical skills. You should have a set of “soft” skills as well. The top soft skills you need are as follows: Analytical and Problem Solving Skills. As a digital marketer, you’ll need to be able to think...
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Perform a competitive analysis to see what, where, and how your competitors are performing online. Then, use thecollected datato determine which marketing initiatives will best differentiate your brand from others, and be sure to include any associated costs in your budget. Know Your Customers and...
How to Be a Focused Marketer in a Distracted WorldCal Newport, a professor at Georgetown University, discusses the differences between shallow and deep work, as well as why the hive-like mentality in most offices doesn’t contribute much in the way of productivity or creativity....
A content marketer has a relatively average annual salary of $51,883, according to Payscale, and $60,842 according to Indeed. If you work an entry-level job, you can expect an average salary of around $42,000, but if you level up your skills, you can be promoted to a managerial or...
So if you’re willing to walk down that path, keep reading. Today, we’ll show you (in detail)how to become an affiliate marketer. We’ll break down the journey into 5 simple steps! #1 – The Setup. You can’t affiliate market using cold calls. ...
The key to success for a marketer is to always be learning. And the key to learning is to read. In today’s episode I review some of my favorite marketing and advertising books — from new releases to timeless classics. Add a few of these to your reading list and your career with tha...
However, the average monthly income for an affiliate marketer with less than one year of experience is only $636. So, don’t expect to be successful right away. Affiliate marketing takes time. If you’re just starting out, your checks might look more like this for a while: ...
Often times the word “generalist” is used to apply to a T-shaped person; though in our case at Buffer, a generalist would be someone with a relatively short vertical T stem and a very broad horizontal T stem. Our T-shaped marketer diagram relies heavily on the foundation that Brian Bal...