To get a better idea of what a successfulcontent marketing strategylooks like for finance companies, here are four examples of financial companies getting it right. 1. nbkc bank Nbkc bank covers a range of personal finance topics in the “Learn” section of its website, which is full of br...
In this guide, we share our step-by-step process (with detailed examples) for creating and maintaining a SEO content strategy that gives you the results you want. While many of these steps may be similar to what you’ll find from other sources, there are common mistakes we’ve seen in ...
•digital strategy •social media marketing byDiana Myers Posted onJan 13, 2023 User-generated content (also known as consumer-generated content) is a powerful way for marketers toraise brand awareness. The beauty of UGC is that the content is created by someone else, an advocate, a cust...
For more fundamental insights and examples that can guide your content strategy during this time of great change, check out our guide,Content Ideas for Today’s Evolving World of Work.
Is this shakeup a genuine shift of content’s role? Speak Up, Stand Out? 7 Authentic Ways Your Brand Can Take a Stand on Social Issues [Examples] June 20, 2024 Ahava Leibtag In a polarized world, your brand needs a strategy to decide when to speak up. It starts with knowing what ...
Now that you understand the importance of curated content and how it can help your business on social media, you can get started with a few of these tips: Consider how much content is curated You shouldn’t rely solely on curated content; it should supplement your content marketing strategy....
The newest place to tell stories is the Internet, which can be one of the most effective arsenals in your content strategy. Get some ideas on how!
You may have a series of blog posts in mind to announce a new service, but it turns out that your customer base prefers video. When planning content strategy, intuition helps, but sometimes, you need to outright ask or utilise different tools to understand what people are searching for. ...
“Branded content is the practice of marketing via the creation of content funded or outright produced by an advertiser… (it is) designed to build awareness by associating (the brand) with content that shares its values.” As definitions go, it’s a good start. Still, it doesn’t explain...
Look at each of your channels and customer touchpoints and think: Are you clearly communicating the value of your product on each of these channels? Is your content strategy authentic? Are you utilizing the integrations or connections between these channels effectively (think boomerang technique...