Our favorite content strategy presentations of the year, including Kristina Halvorson, Jonathon Colman, Rank Fishkin, and more.
I find it amusing that IAs think content strategy is something that just involves “being good with words.” Writing does not consist of “making words.” Writing is the continuity of a thought process revealed through words. To assume all an IA has to do is brush up on their vocabulary ...
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Understanding the importance of content strategy is something that we should all understand in order to be able to share information. This lesson is going to give you the basics of content strategy. When you are working on the content of a paper or presentation, your goal is to make sure...
In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Plus, we'll explore some examples of effective content marketing strategies for insp...
These goals should be high-level, meaning they should be broad statements or generalities rather than focusing on the fine details.Establish a few goalsand build your content around them. Some examples of goals for your content strategy may be: ...
The principle of separating content from its presentation is more critical than ever. So why is it so hard to get buy-in for it? This post takes a deep look at the FUD (Fear, uncertainty, and doubt) surrounding separation. It will address why FUD is prevalent and why it’s misplaced:...
Without having to look very far, we know that Johnathan is a content manager and Digital Strategy Expert with over 9 years of experience. The header is often overlooked as a place for adding additional keywords. Notice also the addition of a spoken language section. You should include this se...
In addition to all the great brands listed in this article,84% of brandsare using a content marketing strategy of some kind. Scroll up to see some great examples of brands like GoPro, HubSpot, Spotify and many more to see how they implement successful content in their marketing efforts. ...
In this post, we’ll discuss how BoFU content is an essential part of your content marketing strategy including tips on how to spot it, and examples of popular BoFU formats. Already past that point? Check out our other post onHow To Find Bottom of Funnel (BoFU) Keywords That Convert. ...