Perhaps the most important thing about documenting your content marketing strategy is that it should be a living document. This flexibility helps when you realize that one of your goals is completely unachievable. Do you want to continue to try and support that goal or do you want to reassess ...
Of course, how you communicate your strategy depends on the structure and culture of your organization. In some cases, it may be appropriate to share your full documentation. In other cases, it may make more sense to create targeted summaries for certain stakeholders (for example, busy executive...
This is an oversimplified example, but you get the idea. I’m fitting together the research into next actions.Strategy Step 4: Build The StrategyUse “plan” or “strategy.” Regardless, this is the part that brings everything together: Your data, conclusions, competitive analysis, all of ...
1. Define your content strategy Don’t even think about putting pen to paper without a strategy. You’ll just end up writing pointless drivel with no real purpose. Here’s our content strategy in a nutshell: (Yes, that’s really it.) It’s simple but answers four important questions: W...
Lesson 1: Document your strategy for agility Developing (and documenting) yourcontent marketing strategycan do more than just focus your team on content types and channels. It can guide your direction when you must adapt to unexpected marketplace shifts, new behavior patterns, or emerging audience...
4. Build & Document a Content Strategy With research and insights gathered, map out a 12-18 month content strategy detailing the owned media assets (blog posts, videos, etc) you will create. Include performance goals and targets. A documented strategy with an integrated omnichannel content calen...
A content plan, on the other hand, is a written document to manage the execution of this strategy. It’s easier to understand with an example: Say you own an ecommerce website specializing in fitness products. A (very simplified) content strategy would state that you’re going to ...
On Fernando Cejas's Android Clean Architecture, all data needed for the application comes from this layer through a repository implementation (the interface is in the domain layer) that uses a Repository Pattern with a strategy that, through a factory, picks different data sources depending on ...
For example: One post per week Two infographics every month Four tweet posts every day One in-depth research every quarter Step # 2: Structure the workflow 86% of highly effective organizations have someone in charge of content strategy. So if you’re a team or a big organization, you may...
Technology doesn’t impose fixed rules and shouldn’t dictate strategy. Acknowledging the repetitiveness of content A good amount of content repeats itself—and always has. Repetition allows content to be disseminated more widely. Humans have copied text as long as they’ve been writing. Text ...