To get a better idea of what a successfulcontent marketing strategylooks like for finance companies, here are four examples of financial companies getting it right. 1. nbkc bank Nbkc bank covers a range of personal finance topics in the “Learn” section of its website, which is full of br...
In this guide, we share our step-by-step process (with detailed examples) for creating and maintaining a SEO content strategy that gives you the results you want. While many of these steps may be similar to what you’ll find from other sources, there are common mistakes we’ve seen in ...
•digital strategy •social media marketing byDiana Myers Posted onJan 13, 2023 User-generated content (also known as consumer-generated content) is a powerful way for marketers toraise brand awareness. The beauty of UGC is that the content is created by someone else, an advocate, a cust...
Companies often develop branded content around causes and issues that align with their values. For example,Honda Battle of the Bands(HBOB) showcases a celebrated example of the culture at Historically Black Colleges and Universities (HBCUs). The campaign is part of the brand’s 30+ year commitm...
Therefore, you should organize curated content by relevancy and include some of your content in the planning process. While curated content can supplement your content strategy, you shouldn’t rely on it entirely. Scheduling Once you’ve organized all your curated content by relevancy, you can ...
Is this shakeup a genuine shift of content’s role? Speak Up, Stand Out? 7 Authentic Ways Your Brand Can Take a Stand on Social Issues [Examples] June 20, 2024 Ahava Leibtag In a polarized world, your brand needs a strategy to decide when to speak up. It starts with knowing what ...
and adapting to drive business continuity are all easier said than done. To give you a better idea of what these principles look like in action, and to give you some ideas to fuel your own strategy, let’s dig into the sub-themes of each principle...
5) Hubspot’s Growth Hacking Strategy: “Taking the Inbound Train” Blogging is often part of a larger inbound marketing strategy that uses content as a means to draw customers to the website. US company Hubspot not only provides marketers with a set of tools to manage their inbound mark...
But that’s only a tiny part of the picture. In reality, the Facebook ad, the Messenger chatbot, and the email campaign all contributed to the purchase. So a much more effective strategy would be an omnichannel one - focusing on all the important touchpoints along the customer’s journe...
Margarita is a passionate Content Marketer with over 6 years of experience in various tech industries and 3 countries. She also holds two MBA degrees in Marketing. Subscribe to learn more about Content Subscribe By clicking “Subscribe” you agree to SemrushPrivacy Policyand consent to Semrush us...