Finally, it’s time to assess the success of your content marketing strategy. To do this, you’ll return to those KPIs you set at the start of the content strategy plan, and see what’s changed and whether you’re hitting your targets. To do this, you can: Check Google Analytics as ...
Workflow in content management is the orchestrated and repeatable pattern of activities that guide the progression of content from its inception to its final output. It’s the backbone of any content management strategy, keeping content flowing seamlessly from one stage to the next, involving the ri...
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A content strategy is the planning, creation, publication, management, and governance of content. A great content strategy will attract and engage a target audience, meeting their needs while driving business goals.Say your business goals include increasing brand awareness.To...
Examples of localization types include software, apps, websites, or even video games. Full localization for each of these creations is possible, but it looks different based on the platform and required updates to the language or interface. How do you create a localization strategy? First, ...
Key performance indicator tracker: KPIs are the most important metrics that your business strategy is being measured against, like revenue, contact form submissions, inbound leads and more. You can create your own with a spreadsheet or use a pre-made tracker. Project management software: Project ...
Lesson 1: Document your strategy for agility Developing (and documenting) yourcontent marketing strategycan do more than just focus your team on content types and channels. It can guide your direction when you must adapt to unexpected marketplace shifts, new behavior patterns, or emerging audience...
In this guide, we’ll walk you through how to create a content marketing strategy for your business. We’ll discuss what falls under the umbrella of content marketing examples, how it works, content strategy best practices, tools that will help you out, and much more!
Using social media management tools like Hootsuite or SproutSocial. These gather and analyze data from all your social media accounts, all in one place. These metrics can be incredibly helpful for content planning. You can use them for insights to tweak your content topics, formats, and the ...
How to build a Content Personalisation Strategy? If you’re sold on the advantages of content personalisation, it’s time to learn how to do it efficiently. 1. Address user’s needs Before you start customizing content, think about your target audience’s pain points. Think of all the probl...