Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) marketing. The line was originally used to separate marketing activities which had mass penetration (above the line) to those which ...
ATL marketing is one-way communication, wherein a message is targeted to the audience. On the flip side, BTL marketing is two-way communication, between the marketer and consumer which helps in building strong relationships with the customers/clients. Conclusion In a nutshell, we can say that ...
Slogans are developed for different marketing efforts, expecting that the customer will notice and memorize it. And whenever he/she needs that product, the consumer will choose that product over others. It expresses the key benefits which the offeror wants its consumers to connect with it. For a...
Difference Between Social Media Marketing and Digital Marketing Difference Between Traditional Marketing and Digital Marketing Difference Between Sales and Marketing Executive Difference Between ATL and BTL Marketing Difference Between Inbound and Outbound Marketing Difference Between Product Marketing and Service ...
Also Read:Difference Between ATL and BTL Marketing Key Differences Between Omnichannel and Multichannel Multi-Channel Retailing refers to the approach wherein the customers are provided with a myriad of channels and platforms, that make the selling of the products easier. On the contrary, in Omni-...
First, based on the broadband that is typical of blast waves, the peak frequency of the P-wave was obtained in the time–frequency domain, taking advantage of the difference in the propagation speed of the P-wave, S-wave, and the surface wave. Second, the phase difference between two ...
3.3. Relationship between Atomic Size Difference and Grain Growth Activation Energy 3.3. Relationship between Atomic Size Difference and Grain Growth Activation Energy Three high-entropy alloy systems with a single FCC phase are observed: CoCrFeMnNi, Al0.2CToChrreFeeMhingNh-i,enatnrdopAyl0a.3lCloo...
With multi-antenna synchronized global navigation satellite system (GNSS) receivers, the single difference (SD) between two antennas is able to eliminate both satellite and receiver clock error, thus it becomes necessary to reconsider the equivalency problem between the SD and double difference (DD) ...
applied sciences Article Microwave Deicing Efficiency: Study on the Difference between Microwave Frequencies and Road Structure Materials Longting Ding 1,* , Xuancang Wang 1,*, Wengang Zhang 2 , Shuai Wang 1, Jing Zhao 1 and Yongquan Li 3 1 School of Highway, Chang'an University, Xi'an ...
However, there is a nonlinear relationship between the received signal and the chest displacement; in addition to the RR and HR that we need, the signal contains the mixing and harmonic components of the two, as well as RBMs. In terms of hardware, researchers have combined orthogonal structure...