Journal of Macromarketing, 40(2), 201-220. https://doi-org.gate3.library.lse.ac.uk/10.1177/0276146719897366 Mitic, I.D (July 2023). Brand loyalty statistics. Survey Sparrow. https://fortunly.com/statistics/brand-loyalty-statistics McKinsey & Company. (2021). Next in loyalty: Eight levers...
Getting Repeat Business is the Key to Success Customer relationshipsare what matter when looking at the metrics behind a loyalty strategy. Of course, pricing and profitability matter too, but a small business that canshow customers a lot of valuecan see more loyalty from those customers over time...
T-Mobile offered loyalty program members a ‘stock-up’ option,as part of its T-Mobile Tuesday promotion. Stock offers, and a greater say in company policies and actions, reflect a blurring of lines, between businesses and their customers. And the trend is likely to escalate, in 2021 ...
The effect of e-commerce livestreaming services on customer loyalty: a test of the chain mediation model XinMei Ye, Hira Batool & Shi-Zheng Huang Journal of Innovation and Entrepreneurship volume 12, Article number: 41 (2023) Cite this article 8936 Accesses 10 Citations Metrics details Abstra...
Customer loyalty continues to be a crucial factor for retail banks in maintaining market share, increasing revenue and profits, and reducing costs in the highly competitive business landscape of today. They consistently strive for innovation to maintain
Customer loyaltyService qualityVietnamPurpose This study aims to examine how university social responsibility (USR) global engagement is influenced, and its impact on service quality and "customer" loyalty. There are four determinants of USR global engagement which are responsible education programs, ...
In2019 we first spoke to consumers about brand loyaltyand what they want from the brands they support. With all that’s changed over the last two years, we’ve revisited the topic in 2021 to discover the key drivers in brand loyalty. Here’s what we learned… ...
Koay, K. Y., Cheah, C. W., & Chang, Y. X. (2022). A model of online food delivery service quality, customer satisfaction and customer loyalty: A combination of PLS-SEM and NCA approaches.British Food Journal,124(12), 4516–4532.https://doi.org/10.1108/bfj-10-2021-1169 ...
AOI Hoffmann,D Ketteler - 《International Journal of Bank Marketing》 被引量: 2发表: 1983年 Evaluating the impact of VAT-free promotion: the role of loyalty program membership and category characteristics and investigate the differences between loyalty program (LP) members and non-LP members, the...
Bright side: Effect of B2B CJMC on customer loyalty In line with the RBV and our qualitative data, we argue that B2B CJMC creates superior customer value (e.g., Flint et al.,2011) by encouraging not only short-term sales but also long-term customer loyalty for two main reasons. First...