Customer loyalty, a concept combining the behavior of repeated purchase with customers' positive attitudes toward a product or brand, is one of the most intensively studied concepts in marketing and management. Yet, in today's world of social media, big data, artificial intelligence and ...
Research consistently shows that a key driver of overall customer satisfaction and customer loyalty is an organization that “makes the customer’s job easier”. The Customer Effort score assesses the extent to which a brand is seen as actively seeking to make the customer experience seamless. ...
Background:During the last decades the efforts to foster customer relationships have become important due to increased competition in the consumer markets. One of the most popular strategies have been to introduce customer loyalty programs which are believed to enhance the customer loyalty. The populari...
customer loyaltycontent analysiscus¬tomer loyalty surveysp class=DefaultThe problems of customer loyalty are frequently discussed due to the growing importance of customer loyalty in Lithuania and foreign countries. In consequence, the primary purpose of this article was to identify the problems and ...
This article mainly take the domestic and foreign scholars about the customer loyalty research literature as a foundation, to the customer loyal connotation limits, the loyal customer regarding the hotel management development significance, aspects and so on hotel customer's loyal influence factor c [...
Read the latest news on customer loyalty and reward programs. Comprehensive global research and insights from different sectors for marketing professionals.
Unfortunately, consumer loyalty measurement is rarely conducted in Georgia, which along with other factors, constrains business development. Local companies do not have sufficient information about consumers' attitude on their own products preventing to obtain as well as maintain the loyalty. To fill ...
general, satisfaction is strongly correlated with loyalty. However, it is not always easy to find straightforward similarities between the two. That is why it is worth analysing these two phenomena together with the customer satisfaction level. Satisfaction is the key to gaining customers’ loyalty....
For customer loyalty research began in the 1930s 翻译结果2复制译文编辑译文朗读译文返回顶部 For customer loyalty research began in the 1930 of the 20th century 翻译结果3复制译文编辑译文朗读译文返回顶部 For customer loyalty research began in the 1930 of the 20th century ...
Marketing research shows that a strong brand can increase customer loyalty. Which of the following is NOT an effective way to build a brand? A. Providing high-quality products B. Offering low prices all the time C. Providing excellent customer service D. Creating unique brand identity ...