customer loyaltyservice levelscustomersbehaviourPurpose – The purpose of this paper is to focus on establishing individuals' levels of loyalty and what sustains and develops their customer loyalty. This paper recognises the importance customer loyalty has for many competitive organisations and industries. ...
Free Essays from Studymode | Background and Aims 1.0 Introduction 1 This study explores the impact of relationship marketing on customer loyalty in banking...
Empirical material was analyzed with a reflection to the theoretical framework and the research questions.Conclusions:Customer loyalty programs can enhance the creation of loyalty, but should be seen as a complement to other aspects of the business, namely, the product line, the customer service and...
Customer loyalty is viewed as the strength of the relationship between an individual's relative attitude and repeat patronage. The relationship is seen as mediated by social norms and situational factors. Cognitive, affective, and conative antecedents of relative attitude are identified as contributing ...
This paper analyses the relationship between customer satisfaction, customer loyalty and the future business potential of existing customers. The data for the analysis come from the Danish Customer Satisfaction Index 2006. Here a total of approximately 2000 private customers evaluated their preferred proper...
The Antecedents of Customer Loyalty ( 1999 ), “ The antecedents of customer loyalty: an empirical investigation of the role of personal and situational aspects on repurchase decisions ”, Journal of Services Research , Vol. 1 No. 4, pp. 362 ‐ 75 . [] []... SA Blackwell,SL Szeinbach...
Understanding the systematic differences in loyalty of male and female customers for individual employees versus organisations in the presence of a better alternative is crucial for companies, particularly those that depend on loyalty to individual employees. The goal of this research is to investigate ...
Satisfaction, loyaltyand profitability 27 Therelationshipsofcustomer satisfaction,customerloyalty, andprofitability: anempiricalstudy RogerHallowell HarvardBusinessSchool,Boston,MA,USA Introduction Thispaper’spurposeistoillustratetherelationshipofprofitabilitytointer- mediate,customer-relatedoutcomesthatmanagerscan...
Supplier-customer relationship management and customer loyalty: The banking industry perspective Purpose – The purpose of this paper is to examine the impact of the relationship marketing underpinnings, namely: commitment; competence; communication an... NO Ndubisi,KW Chan,GC Ndubisi - 《Journal of...
In commercial contexts the concept of customer loyalty has received much attention, because there is perceived to be a link to profitability. A review of the theoretical work on this concept identifies that loyalty has both attitudinal and behavioural elements. Categories of loyals proposed by Dick ...