1. Relevant literature The literature pertaining to relationships among customer satisfaction‚ customer loyalty‚ and profitability can be divided into two groups. The first‚ service management literature‚ proposes that customer satisfaction influences customer loyalty‚ which in turn affects profita...
(2012), Customer Satisfaction and loyalty: A literature review in the Perspective of Customer Relationship Management. Journal of Applied Business and finance Researches {E-Journal} accessed 18 March 2017}.Long, S.C., & Khalafinezhad, R. 2012. ‗Customer Satisfaction and L...
It is generally known that especially on tourism sector there are few researches on customer loyalty. In this context, author believes that this research will have a positive input to the related literature. 展开 关键词: customer loyalty gap analysis hotels ...
Satisfaction, loyaltyand profitability 27 Therelationshipsofcustomer satisfaction,customerloyalty, andprofitability: anempiricalstudy RogerHallowell HarvardBusinessSchool,Boston,MA,USA Introduction Thispaper’spurposeistoillustratetherelationshipofprofitabilitytointer- mediate,customer-relatedoutcomesthatmanagerscan...
Customer engagement is positively related to value co-creation (functional value, hedonic value, social value) and promotes customer loyalty. Customer engagement and value co-creation have a chain mediation effect between e-commerce livestreaming services and customer loyalty. Companies should provide ...
This research proposes a conceptual framework to examine the effects of service quality and customer satisfaction on customer loyalty. In order to test and prove the conceptual framework, fi eld research was conducted. Th e questionnaire was designed based on existing constructs in relevant literature...
2.1Customer loyalty The theoretical background of this research builds on customer loyalty, which the literature typically assesses as a combination of positive attitudes (attitudinal loyalty), and repurchase behavior (behavioral loyalty) [54,98]. Reflections of customer loyalty are incorporated also in...
Empirical evidence is provided for the fact that if a service company advocates for the best interests of its customers, they will reciprocate with stronger loyalty and spreading positive word-of-mouth about service providers. Structural equation modelling is used to test the proposed hypotheses. ...
The concept of "e-loyalty" has been an area of growing interest by both companies and in the scholarly literature. How to build e-loyalty (i.e. loyalty to the websites that organizations develop) has become the focus of this study. This thesis is based on the topic purpose of gaining ...
This article from the perspective of retailers, reviewing documentation on the basis of analysis of factors affecting retail customer loyalty and suggests several strategies for improving customer loyalty. 翻译结果3复制译文编辑译文朗读译文返回顶部 作者在文献中也认为应比专注于获取新客户的客户保留上给予更多...