CRM系统（Customer relationship management system）即客户关系管理系统。百度百科的解释我个人觉得比较准确，在此就直接引用。客户关系管理系统，是指利用软件、硬件和网络技术，为企业建立一个客户信息收集、管理、分析和利用的信息系统。以客户数据的管理为核心，记录企业在市场营销和销售过程中和客户发生的各种交互行为，...
The most-effective CRM to build meaningful and powerful customer relationship management, connect with your clients across sales, marketing, customer service, communities, collaborations, apps, data analytics, and more using CloudCC customer success plat
CRM (Customer Relationship Management) System Introduction CRM (Customer Relationship Management) system is a powerful tool that allows businesses to manage their interactions and relationships with their customers. It is a comprehensive software solution that helps businesses improve customer satisfaction, ...
CloudCC CRM is a highly professional customer relationship management company. A customer relationship management (CRM) system can not only help your team become more efficient, but also improve customer satisfaction.
A CRM system can help to automate a particular business process, as well as to automate the way each process works together with the other. Table Of Contents What is CRM? CRM, orCustomer Relationship Management, is a comprehensive business strategy focused on enhancing customer loyalty, reducing...
顾客关系管理的英文为Customer Relationship Management，由Brina Spengler于1999年提出。是指利用软件以及相关科技的支持，针对销售、营销、顾客服务与支持等活动，使企业流程自动化并得以改善。Davids(1999) 认为顾客关系管理就是“关系管理Relationship Management”、“终身价值营销Life—time Marketing”、“忠诚营销Loyalty ...
Customer relationship management (CRM) is database software for keeping track of all your business’s interactions and ongoing communications with your current and potential customers.
客户关系管理(Customer Relationship Management, CRM) 相关知识点: 试题来源: 解析 客户关系管理(Customer Relationship Management, CRM)系统是企业中跨部门整合的信息系统。它以外部资源―客户为中心而建立,旨在提高企业对客户的关注程度,改善企业与客户之间的关系。【答案解析】:参见教材P73。
management客户关系管理生命周期管理客户服务经营模式决策支持决策依据市场信息营销活动基础信息CRM是以销售为中心转向以客户为中心的经营模式的变革,一般包括销售,营销,客户服务和决策支持等分系统,从而为企业的营销活动提供有效的市场信息与决策依据.CRM系统功能包括客户基础信息,市场综合分析,客户分析,项目生命周期管理和客户...