Business Writing and Storytelling Executive Education Program (The Economist) Communication skills are one of the most important skills that are required in the business or professional world. In this program, offered by The Economist Education, students are taught how to write correct and engaging w...
Professional Communication: Business Writing and Storytelling (Economist Education) Refine your business writing skills to craft clear, engaging, and impactful written communication customized for professional settings, beginning by learning reflective practices and strategies for productive writing, focusing on ...
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There are many different forms of business writing. For some of these, such asreportsandbusiness cases, storytelling may not be appropriate—although that is not necessarily true. For other forms of business writing, including blogs and press releases, the whole point of the medium is to tell ...
More on why storytelling is important in business Quotes on why storytelling is important in business What writers & others say “We tell stories in order to feel at home in the universe.”— Roger Bingham, British public television producer and host ...
Branding,Storytelling,Writing Tips| 2 Comments Did you know that your About Page is one of your website's most important tools? For some of us, it's probably one of THE most-visited pages on the entire site. And that's because people want to know who they're about to do business wi...
Filed in Business storytelling I’m about halfway through writing a new book in which I recount 40+ tips for business storytelling. It’s the sort of book you can dip … Read More The Real Secret to British Cycling’s Success: More Than Just Marginal Gains Posted by Shawn Callahan —...
Branding,Storytelling,Writing Tips| 2 Comments Did you know that your About Page is one of your website's most important tools? For some of us, it's probably one of THE most-visited pages on the entire site. And that's because people want to know who they're about to do business wi...
In this episode, Adam gets into a fascinating chat with storytelling extraordinaire Andreas Loizou on how to utilise storytelling to positively influence people.
A Business Storytelling Manifesto 1.Your business is a story.It has characters (a hero, a villain, a mentor, side-kicks, and supporting players). It takes place in a particular setting (where you sell and deliver your goods). There’s often a main goal that the hero wants to solve, ...