Here, we’ll take an in-depth look at storytelling marketing, what it is, what you gain by using it, how to create a story for your brand, and see some examples of good business storytelling. What is storytelling marketing? Storytelling marketing is a way for your business to get its m...
presentations would fall flat - unless you’re Tony Robbins. Luckily, there are many storytelling techniques for business presentations that you can use to engage an audience, change their perspective, and get them to take action.
3. Why storytelling is important in business 4. Examples of storytelling in marketing 5. The storytelling process 1. What is storytelling? Storytelling is a dynamic two-way communication flow using words between a storyteller and an audience to build emotional bonds and hold the listener’s attent...
Starbucks is one of the most recognised brands in the world. In addition to coffee, they've expanded their business into food, entertainment, and travel. Their original logo was inspired by the Starbucks founders' love of the outdoors and the company's mission of providing a place for people...
When it comes to stories, brands that tell more, sell more. Check out these storytelling marketing examples, from the world's biggest brands.
Examples of Interactive Storytelling Website Examples of Storytelling How Brands Are Reaching Gamers Animoto Ultimate Guide to Making Your Own App Start Telling Your Story Storytelling is an art. It’s also a process worth learning for both your business and...
First, there’s only one reason to use storytelling practices in business: to move people to action. That action could be a change in behavior, mindset, or emotional reaction. The examples given in the article speak to the “push” side of storytelling – sharing stories with others. What ...
In his book, Cialdini gives clear examples of the effective use of these principles in business settings to ease negotiations, increase marketing efforts, and increase sales. He offers guidance to help people protect themselves against unscrupulous inducement attempts. Realize that these principles are ...
But why exactly does storytelling work so well with marketing? And is storytelling capable of effectively improving your inbound marketing, no matter what industry you are working in? Following a short introduction on the nature and effect of storytelling, I will use three examples to explain how...
The lessons in this illuminative text are grounded in theory but made accessible through numerous real-world examples - ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our ...