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To answer both of these shifts, a greater focus on storytelling has become the welcome solution in marketing. Tell a good story, no one can resist it. Tell a good story, and you bring us all together. Consumers may be tired of ads, but human beings have loved storytelling for millennia....
Using storytelling in business blogs, primarily through visual and value-driven storytelling, can be a powerful way to connect with customers and build meaningful relationships. Successful business blogs combine visual elements, personal narratives, and a values-driven approach to create compelling content...
Mark works globally with senior leadership teams to improve their ability to communicate clearly and memorably. He has been a Director of Anecdote since 2004 and helped the company grow into one of the world’s leading business storytelling consultancies. Connect with Mark on: Twitter•Linkedin...
Why Storytelling in Marketing Works We mentioned how storytelling uses people’s psychology to more effectively connect them to the product, but the real reason this works is not because of the product itself. Marketing with storytelling is actually aboutproblem solvingmore than product sales. Working...
If you're in business (and I assume that everyone reading this is in business), it's really important for you to focus on why you do what you do. It’s the same with storytelling. The London School of Business did a study on selling with stories and it confirmed what we ...
01. Use storytelling People remember stories better than facts. Craft a compelling narrative about your brand—why it exists, the problems it solves and the values it stands for. This narrative should resonate emotionally with your target audience and reflect your brand's personality. ...
Business of Story podcast Savethe Cat!,Beat Sheet Seinfeld. The Storytelling Animal: How Stories Make Us Human Zach King's Vine videos Boomerang for Gmail Follow me, subscribe and listen to the Social Media Examiner weekly blabs. Learn more about the 2016 Social Media Marketin...
To make storytelling obvious, you need some self-monitoring. One simple cue is to catch yourself being opinionated. For example, when you hear yourself say something like, “This only works well when you get all the leaders involved in the process.” Then you need to share an example (a ...
01. Use storytelling People remember stories better than facts. Craft a compelling narrative about your brand—why it exists, the problems it solves and the values it stands for. This narrative should resonate emotionally with your target audience and reflect your brand's personality. ...