藍海策略 (Blue Ocean Strategy) 這本是最近相當熱門的企管書。書中提到的主要觀念是,企業需要不斷開創創新的無人市場(藍海),而不僅僅在原有的圈子裡去和同業做慘烈廝殺(紅海)。兩位作者觀察、追蹤了150個企業案例,發現沒有能永遠優秀的產業,同時也沒有永遠優秀的企業。能夠勝出的企業,關鍵在於是否能夠提升核心價...
Review of the book titled, "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant" by W. Chan Kim and Renée Mauborgne, published by Harvard Business School Press, Boston, Massachusetts, 2005, ISBN 978-1-59139-619-2Kim, Chan W...
Blue Ocean Strategy, by W. Chan Kim and Renee Mauborgne Though I am late to market with my review, it is only now that the book (published in 2005) has seeped into companies to the point where it is influencing strategy, so I might still be in time to save some lives. Here is a ...
藍海策略 (Blue Ocean Strategy) 這本是最近相當熱門的企管書。書中提到的主要觀念是,企業需要不斷開創創新的無人市場(藍海),而不僅僅在原有的圈子裡去和同業做慘烈廝殺(紅海)。兩位作者觀察、追蹤了150個企業案例,發現沒有能永遠優秀的產業,同時也沒有永遠優秀的企業。能夠勝出的企業,關鍵在於是否能夠提升核心價...
168: "Blue" Ocean Strategy Podcast Episode 2024 30m YOUR RATING RateAdd a plot 在IMDbPro 上查看制作信息 Add to WatchlistPhotos Add photoStoryline EditUser reviews Be the first to review Details Edit Release date October 14, 2024 (United Kingdom) See more company credits at IMDbPro ...
局限在现有行业之内做残酷竞争,从竞争者手中抢夺顾客的战略,被称之为红海战略或血腥战略(Bloody or Red Ocean Strategy)。与之相对, W. Chan Kim和Renée Mauborgne提出了蓝海战略(Blue Ocean Strategy)的建议, 即开拓没有竞争的市场空间。 根据Kim和Mauborgne发表在《哈佛商业评论》(2004年10月)上的文章,在拥挤的...
[蓝海战略].Blue.Ocean.Strategy-HARRISON 蓝海战略激励企业冲破充满血腥竞争的红海,开创无人挣钱的市场空间,把竞争甩在脑后。 不要和别人竞争,要开创无人之地。 再创 要想在未来取胜,就必须停止与其他竞争对手的竞争。打败竞争者的唯一办法,就是停止那种试图击败竞争者的做法。
I introduce this book to everyone today.It re-difine the competion completely.The thinking of "open a blue ocean" will help us know the secret of running a empire of business!But it is a shame that I 've only read the edition in Chinese. 有用0 没用0 有关键情节透露 ...
The approach was first published in the Harvard Business Review in October 2004. The following year Kim and Mauborgne published a book entitled "Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant". When it comes to defining what Blue Ocean Strategy is, it...
Blue Ocean Strategy 电子书 读后感 评分☆☆☆ 《蓝海战略》是我在地铁上看完的一本书,由于最近整天都要坐地铁到不同的地方,因此也有很多时间来看一本书,现在看的是《博客》这本旅游杂志。在地铁上看书,比较随意,但是也挺有意思,因为你能够旁若无人,不用担心别人怎么看你,不用去看别人,不用想着有没有机会...