Blue Ocean Strategy & Blue Ocean Shift is about creating new market space and making the competition irrelevant. It is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth.
With blue ocean strategy, shift, and leadership tools and frameworks, you can create blue oceans of uncontested market space in an opportunity-maximizing, risk-minimizing way. Learn how.
蓝海战略 这一概念由欧洲工商管理学院的W·钱·金和勒妮·莫博涅提出，基于他们对超过100年历史、涵盖30多个不同产业的150个战略案例的研究。他们的研究揭示了一个事实：在充满竞争的市场中，激烈的竞争并不一定能确保企业的高水平绩效。蓝海战略的核心在于开拓全新的市场空间，而非在已有的“红海”市场中...
Blue Ocean Strategy was developed by W Chan Kim and Renée Mauborgne, both of whom are distinguished professors at INSEAD in France. They identified this approach to strategy based on a study of 150 strategic business moves, spanning more than 100 years and thirty industries. The approach was ...
蓝海战略(Blue Ocean Strategy)是由W·钱·金(W. Chan Kim)和莫博涅(Mauborgne)提出的。 蓝海战略认为,聚焦于红海等于接受了商战的限制性因素,即在有限的土地上求胜,却否认了商业世界开创新市场的可能。运用蓝海战略,视线将超越竞争对手移向买方需求,跨越现有竞争边界,将不同市场的买方价值元素筛选并重新排序,从给...
蓝海战略（Blue Ocean Strategy）一词最早出现在2000年，是两位商学院教授在研究了1880年～2000年30多个...
Blue Ocean Strategy provides a systematic approach to break out of the red ocean of bloody competition and make the competition irrelevant by reconstructing market boundaries to create a leap in value for both the company and its buyers. Instead of competing in existing industries, blue ocean ...
The map below shows where "Blue Ocean Strategy" is most commonly used. Learn More About "Blue Ocean Strategy" "Blue Ocean Strategy" is in the top 30% most popular words looked up on this site. "Blue Ocean Strategy" is used in the workplace during meetings or emails. The definition ...
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哈佛商业课 - 蓝海战略 Blue Ocean Strategy In 1984, Guy Laliberté co-founded Cirque du Soleil.1984年，盖伊·拉利伯特共同创立了太阳剧团。Soon, Cirque was bringing in revenues that incumbents, like Ringling Brothers, had taken more than a century to attain, even though the circus business was in...