Review of the book titled, "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant" by W. Chan Kim and Renée Mauborgne, published by Harvard Business School Press, Boston, Massachusetts, 2005, ISBN 978-1-59139-619-2Kim, Chan W...
The approach was first published in the Harvard Business Review in October 2004. The following year Kim and Mauborgne published a book entitled "Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant". When it comes to defining what Blue Ocean Strategy is, it...
藍海策略 (Blue Ocean Strategy) 這本是最近相當熱門的企管書。書中提到的主要觀念是,企業需要不斷開創創新的無人市場(藍海),而不僅僅在原有的圈子裡去和同業做慘烈廝殺(紅海)。兩位作者觀察、追蹤了150個企業案例,發現沒有能永遠優秀的產業,同時也沒有永遠優秀的企業。能夠勝出的企業,關鍵在於是否能夠提升核心價...
随着空间的拥挤，激烈的竞争使水变得血腥。Competitive or market competing strategy it's about how to occupy red oceans.竞争或市场竞争战略，它是如何占领红海。By contrast, blue ocean, or market creating strategy, is about how to create and capture unknown markets where demand is created rather than ...
局限在现有行业之内做残酷竞争,从竞争者手中抢夺顾客的战略,被称之为红海战略或血腥战略(Bloody or Red Ocean Strategy)。与之相对, W. Chan Kim和Renée Mauborgne提出了蓝海战略(Blue Ocean Strategy)的建议, 即开拓没有竞争的市场空间。 根据Kim和Mauborgne发表在《哈佛商业评论》(2004年10月)上的文章,在拥挤的...
Blue Ocean Strategy 作者:W. Chan Kim/Renée Mauborgne 出版社:Harvard Business School Press 副标题:How to Create Uncontested Market Space and Make Competition Irrelevant 出版年:2005-2-3 页数:256 定价:USD 29.95 装帧:Hardcover ISBN:9781591396192...
00:00/00:00 哈佛商业课 - 蓝海战略 Blue Ocean Strategy 英语东2020.05.11 11:16 +1 首赞 哈佛商业课 - 蓝海战略 Blue Ocean Strategy
The Blue Ocean Strategy framework evolved from a framework called Value Innovation developed by Kim and Mauborgne in the late 90s. Source: Harvard Business Review, C. Kim, R. Mauborgne (1997) If you are interested in elevating your organization to Excellence in both Strategy and Innovation, ...
By contrast, blue ocean, or market creating strategy, is about how to create and capture unknown markets where demand is created rather than fought over. 相比之下,蓝色海洋,或市场创造战略,是关于如何创造和捕捉未知的市场,在那里创造需求,而不是争夺。
蓝海战略(Blue Ocean Strategy)是由W·钱·金(W. Chan Kim)和莫博涅(Mauborgne)提出的。 蓝海战略认为,聚焦于红海等于接受了商战的限制性因素,即在有限的土地上求胜,却否认了商业世界开创新市场的可能。运用蓝海战略,视线将超越竞争对手移向买方需求,跨越现有竞争边界,将不同市场的买方价值元素筛选并重新排序,从给...